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A method and device for determining potential active users

A technology for active users and identifying devices, applied in marketing and other directions, can solve problems such as lack of pertinence, low efficiency, and low resource utilization, and achieve the effects of accurate results, improved efficiency, and improved resource utilization

Active Publication Date: 2021-11-19
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a method and device for determining potential active users, which solves the problems of low efficiency, lack of pertinence, and low utilization rate of resources when promoting mobile banking

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  • A method and device for determining potential active users
  • A method and device for determining potential active users
  • A method and device for determining potential active users

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Embodiment Construction

[0024] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0025] figure 1 A schematic composition diagram of a device for determining potential active users provided by an embodiment of the present invention, such as figure 1 As shown, the device for determining potential active users may include: at least one processor 11 , memory 12 , communication interface 13 and communication bus 14 .

[0026] Combine below figure 1 A specific introduction to each component of the identification device for potential active users: ...

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Abstract

The embodiment of the invention discloses a method and device for determining potential active users, relates to the field of mobile banking, and solves the problems of low efficiency, lack of pertinence, and low utilization rate of resources when promoting mobile banking. The specific scheme is: obtain the flag information of each user among the N users and the values ​​of at least two features, delete the outliers in the values ​​of at least two features, fill in the vacancies where the outliers are deleted, and fill in the values The value of each feature is calculated to obtain the corresponding vector value, and the same number of potential active users and non-potential active users are selected from N users to obtain candidate users, and the target feature is determined from at least two features. The target matrix is ​​obtained by performing matrix dimension reduction on the vector value, and the activity prediction model is determined according to the target matrix, and the activity of the user is calculated by using the activity prediction model. When the activity is greater than the preset value, it is determined as a potential active user. The embodiment of the present invention is used in the process of popularizing mobile banking.

Description

technical field [0001] The embodiments of the present invention relate to the field of mobile banking, and in particular to a method and device for determining potential active users. Background technique [0002] At present, mobile banking, as an important strategic channel, has become the main battleground for major banks to compete. Currently, the registered users and active users of mobile banking are far lower than the bank's own customers. Therefore, the promotion of mobile banking has become the main goal of the development of major banks. In the prior art, the promotion of mobile banking is mainly carried out by business personnel "spreading a net" to customers, that is, business personnel initially screen customers based on experience, and then promote. [0003] There are at least the following technical problems in the prior art: the promotion of mobile banking to customers through business personnel is inefficient and not targeted, and if users who have needs for...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 张静狄潇然张亚泽王鹏晴严洁栾英英童楚婕
Owner BANK OF CHINA