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An electronic coupon management method and device

A technology of electronic coupons and management methods, applied in marketing and other directions, can solve problems such as frequent modification of program codes, a large number of development and testing resources, and impact on customer experience, so as to save development and testing workload and solve the needs of rule changes. Effect

Inactive Publication Date: 2019-05-10
CHINA UNITED NETWORK COMM GRP CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In the existing technology, it is necessary to manually modify the source code frequently before testing and deploying it online. This process has the following disadvantages: (1) Investing a lot of development and testing resources
(2) Frequent modification of program code
(3) Need to go online frequently, and downtime affects customer experience when going online

Method used

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  • An electronic coupon management method and device
  • An electronic coupon management method and device
  • An electronic coupon management method and device

Examples

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Embodiment Construction

[0026] The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.

[0027] refer to figure 1 As shown in , the embodiment of the present application provides a rule engine-based electronic coupon management system. The system 100 includes: a database server 110, a rule configuration module 120, a rule engine module 130, and a coupon module 140, wherein the rule configuration The module 120 , the rule engine module 130 , and the coupon module 140 are all communicatively connected to the database server 110 .

[0028] It should be noted that the rule engine is based on the established facts and knowledge base and executes the inference logic according to a certain algorithm to obtain the correct result. It is a component embedded in the application program and realizes the separation of business decisions from the application program code. Accept data input, interpre...

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PUM

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Abstract

The invention discloses an electronic coupon management method and device, relates to the field of electronic commerce, and is used for reducing the workload of manual testing and development. The method comprises the steps of receiving a service request, wherein the service request comprises a user identifier and a service identifier; determining an application scene corresponding to a service behavior executed by a user according to the service identifier, and determining at least one coupon available for the user according to the user identifier; determining at least one target discount coupon rule matched with the application scene according to the application scene and a rule decision tree, the rule decision tree comprising at least one discount rule; determining at least one target coupon according to the target coupon rule and at least one coupon available to the user; and pushing the at least one target coupon to the user. The embodiment of the invention is applied to management of the electronic shopping coupons.

Description

technical field [0001] The invention relates to the field of electronic commerce, in particular to a method and device for managing electronic coupons. Background technique [0002] Electronic coupons are a common marketing tool for Internet companies. At present, most electronic coupon systems are designed based on human-predictable rules, which are divided into the following steps: [0003] Step 1: Enumerate all the rules that can be predicted, that is, several types of discounts, several conditions for issuing coupons, several types of usage scenarios, etc. [0004] Step 2: Combine the rules in step 1 by manually writing code programs to realize the business requirements of the coupon module. [0005] Step 3: When there is a need for new coupon rules, repeat Step 1 and Step 2. [0006] In the prior art, it is necessary to manually modify the source code frequently before testing and deploying it online. This process has the following disadvantages: (1) A large amount o...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 范世晔毕庆磊彭旋娄晓玉武利婵
Owner CHINA UNITED NETWORK COMM GRP CO LTD