Directional advertisement putting method and device and computer readable storage medium

A technology of targeted advertising and delivery method, applied in computer parts, advertising, computing, etc., can solve the problems of delineating target customer groups, difficult users, and low richness of user behavior data, so as to improve richness and versatility , the effect of improving the accuracy

Active Publication Date: 2019-08-06
PING AN TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, at present, targeted advertising basically targets people based on user interests or labels; and the target customer group is a behavior that most people in the group have, which will make the coverage of the target customer group very low
Compared with Internet users, users of financial products ha

Method used

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  • Directional advertisement putting method and device and computer readable storage medium
  • Directional advertisement putting method and device and computer readable storage medium
  • Directional advertisement putting method and device and computer readable storage medium

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Embodiment Construction

[0064] Embodiments of the targeted advertisement delivery method, device and computer-readable storage medium of the present invention will be described below with reference to the accompanying drawings. Those skilled in the art would recognize that the described embodiments can be modified in various ways or combinations thereof without departing from the spirit and scope of the invention. Accordingly, the drawings and description are illustrative in nature and not intended to limit the scope of the claims. Also, in this specification, the drawings are not drawn to scale, and like reference numerals denote like parts.

[0065] figure 1 It is a schematic flowchart of a method for delivering targeted advertisements provided by an embodiment of the present invention. The method includes the following steps:

[0066] Step S10, according to the user interest and tag data, for the tag to which the user interest belongs, the user interest is classified into the corresponding tag,...

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Abstract

The invention relates to the artificial intelligence, and provides a directional advertisement putting method and device and a computer readable storage medium. The method comprises the steps of calculating the similarity of the label vectors of two users, and obtaining a score 1; calculating the similarity of the two user behavior vectors to obtain a score 2; modeling a user vector by using an alternating least square algorithm, obtaining the user vector and an advertisement vector by using a random gradient descent optimization algorithm, calculating the similarity of the user vectors of twousers to obtain a score 3, and weighting the score 1 to the score 3 linearly to obtain a score 4; carrying out XGBOOST, SVM and GBDT on the user behavior vector, the user interest label vector and the user vector respectively to obtain the corresponding scores as FM input, obtaining a score 5, and weighting the score 4 and the score 5, outputting the final user similarity, comparing the final user similarity with a similarity threshold, and selecting the user higher than the similarity threshold as a target customer group.

Description

technical field [0001] The present invention relates to artificial intelligence, in particular to a targeted advertisement delivery method, device and computer-readable storage medium. Background technique [0002] With the development of network technology, social network has become one of the important communication platforms. Message push has been used more and more. Push technology refers to the technology of sending information to users through the Internet according to certain sending rules and related standards and protocols. E-commerce vendors push all kinds of information to users' smart mobile terminals one after another. However, at present, targeted advertising basically targets people based on user interests or labels; and the target customer group is a behavior that most people in the group have, which will make the coverage of the target customer group very low. Compared with Internet users, users of financial products have less richness of user behavior da...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0271G06Q30/0261G06Q30/0277G06F18/22
Inventor 刘继宇
Owner PING AN TECH (SHENZHEN) CO LTD
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