Method and device for evaluating marketing information design quality

Abstract

The invention provides a method and a device for evaluating marketing information design quality. The method comprises the steps: respectively and synchronously collecting brain waves and eye movementdata of all design information in to-be-tested marketing information browsed by a testee through four pieces of electroencephalogram measurement equipment and an eye tracker; determining design information gaze duration corresponding to the design information from the eye movement data; for each piece of design information, acquiring design information brain waves in the design information gaze duration; calculating the ratio of the design information gaze duration corresponding to the design information to the browsing duration of the marketing information to be tested to obtain the attention attraction degree; determining an emotion excitation degree according to alpha wave data contained in the design information brain waves, and determining an information transmission degree accordingto alpha wave data, theta wave data and beta wave data contained in the design information brain waves; based on the attention attraction degree, the emotion excitation degree and the information transmission degree, obtaining a design quality evaluation value of the marketing information to be tested. The evaluation accuracy of marketing information design quality can be improved.

Description

technical field [0001] The present application relates to the field of marketing technology, in particular, to a method and device for evaluating the design quality of marketing information. Background technique [0002] The popularization of the Internet provides the possibility for the rapid transmission and sharing of information. Among them, the delivery of marketing information with marketing characteristics, as a means of information dissemination, is increasingly valued by marketing operators. Marketing operators can attract the attention of a large number of users by designing a high-quality marketing information and putting it on the market, and when users browse the marketing information, for example, in the process of posting marketing advertising videos, they will impress users and make users decide to buy the marketing information. Products mentioned in the information, so as to achieve a better marketing information delivery effect, effectively reduce marketing...

AI Technical Summary

Problems solved by technology

[0004] However, this method of evaluating the quality of marketing information design relies on questionnaires / interviews to obtain the design quality data of marketing information, and the testees' evaluation scores on marketing information are easily affected by the subjective factors of the testees, making the quality of marketing information design The assessment accuracy is not high

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