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Advertisement delivery method and advertisement delivery system

A technology of advertising placement and targeting, which is applied in the field of video communication, can solve the problems of missing the exciting moments of the game, not thinking about it, and audience disgust, etc., and achieve the effect of improving the viewing experience

Active Publication Date: 2021-07-13
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, when a user enters the live broadcast of a game, it usually decides whether to place a fixed-time advertisement based on whether the user is a member. It does not take into account that when the game reaches a critical moment, the user urgently needs to see the content of the game immediately, and it is easy for the user to wait. The case of missing the exciting moments of the game due to advertisements will not only reduce the viewing experience of users, but also make the audience feel disgusted, which will have a negative effect on the promotion of the product

Method used

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  • Advertisement delivery method and advertisement delivery system
  • Advertisement delivery method and advertisement delivery system
  • Advertisement delivery method and advertisement delivery system

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Embodiment Construction

[0042] In order for those skilled in the art to better understand the technical solution of the present disclosure, the advertisement delivery method and the advertisement delivery system provided by the present disclosure will be described in detail below with reference to the accompanying drawings.

[0043] The advertisement delivery method and advertisement delivery system provided in the present disclosure can be used to determine whether the game is in a wonderful moment when the user first starts watching the live broadcast of the game, and make appropriate adjustments to the advertisement playback to avoid negative effects of the advertisement playback.

[0044] figure 1 It is a flow chart of an advertisement placement method provided by an embodiment of the present disclosure. Such as figure 1 As indicated, the ad delivery methods include:

[0045] Step S1. Obtain a viewing request sent by a user terminal.

[0046] Wherein, the watching request includes: the number ...

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Abstract

The present disclosure provides an advertisement delivery method and an advertisement delivery system, including: acquiring a viewing request sent by a user terminal; acquiring current match information of a target match, and detecting whether the target match is currently in a wonderful moment according to the current match information; when detecting When it is detected that the target game is currently in a wonderful moment, directly provide the video data of the target game to the user terminal; The terminal provides video data of the target match times. The technical solution of the present disclosure can adjust the advertisement playing process by judging whether the game is currently in a wonderful moment when the user starts to watch the live broadcast of the game, so as to prevent the user from missing the exciting moment of the game because of waiting for the advertisement, and improve the user's viewing experience.

Description

technical field [0001] The present disclosure relates to the technical field of video communication, and in particular to an advertisement placement method and an advertisement placement system. Background technique [0002] At present, when a user enters the live broadcast of a game, it usually decides whether to place a fixed-time advertisement based on whether the user is a member. It does not take into account that when the game reaches a critical moment, the user urgently needs to see the content of the game immediately, and it is easy for the user to wait. The case of missing the exciting moments of the game due to advertisements will not only reduce the user's viewing experience, but also make the audience feel disgusted, which will have a negative effect on the promotion of the product. Contents of the invention [0003] The present disclosure aims to solve at least one of the technical problems existing in the prior art, and proposes an advertisement delivery meth...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2187H04N21/2668H04N21/262H04N21/81H04N21/239G06Q30/02
CPCG06Q30/0251H04N21/2187H04N21/2393H04N21/26241H04N21/2668H04N21/812
Inventor 王新宇
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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