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Advertisement putting method, device and system, computing equipment and storage medium

An advertising and advertising technology, applied in the field of Internet advertising, can solve the problems of complex matching methods and huge calculation amount, and achieve the effect of flexible advertising placement, meeting the needs of regional placement, solving the matching difficulty and large amount of calculation.

Pending Publication Date: 2020-06-02
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the precise business district level puts forward stricter requirements for the advertising system: complex matching methods and huge calculations have become a difficulty restricting the implementation of the program

Method used

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  • Advertisement putting method, device and system, computing equipment and storage medium
  • Advertisement putting method, device and system, computing equipment and storage medium
  • Advertisement putting method, device and system, computing equipment and storage medium

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Embodiment Construction

[0035] Preferred embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although preferred embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0036] 【Explanation of terms】

[0037] Regional delivery: Advertisers can choose the region where the ad is served. For example, if the advertiser chooses Beijing, the target group for displaying the ad must be in the region of Beijing.

[0038] Business district: a type of region, generally refers to the conventional geographical category naturally formed by commercial activities at the administrative level of districts and counties, such ...

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Abstract

The invention discloses an advertisement putting method and device, computing equipment and a storage medium. The method comprises the following steps: mapping user regional information to a pre-divided geographic grid to determine a first grid identifier of the geographic grid corresponding to the user regional information; and determining one or more candidate advertisements to be delivered to the user based on the first grid identifier. Therefore, by providing a gridded advertisement putting scheme, the problem that the calculation complexity of online accurate regional putting is relatively high is solved, and meanwhile, the flexibility of the accurate regional advertisement putting scheme is improved.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to an advertisement delivery method, device, system, computing equipment and storage medium. Background technique [0002] Online advertising, also known as Internet advertising, is a high-tech advertising operation method that uses advertising banners, text links, multimedia and other methods on the website to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet. Due to its unique advantages, online advertising has become an important part of the implementation of modern marketing media strategy. [0003] Accurate advertising delivery can select specific target users and regions on the system platform according to the advertiser and the content of the advertisement, and accurately deliver the advertisement to the users in three forms: text, picture or video. [0004] Precise geographical delivery is a more advanc...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0277
Inventor 刘夏龙
Owner ALIBABA GRP HLDG LTD
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