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Advertisement request processing method for digital marketing

A technology for advertising and requesting data, applied in advertising, marketing and other directions, it can solve the problems of poor matching of advertising space resources, large number of advertising requests, and large consumption of human resources, so as to improve the efficiency of advertising bidding and save time, cost and labor. Material cost and the effect of shortening the bidding time

Active Publication Date: 2020-10-30
北京德润天瑞科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Existing digital marketing technology solutions usually have the following defects: Advertisers send a large number of unreasonable ad requests, and processing unreasonable ad requests requires a lot of human resources; The matching degree of the provided advertising space resources is not high, which affects the advertising effect

Method used

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  • Advertisement request processing method for digital marketing
  • Advertisement request processing method for digital marketing
  • Advertisement request processing method for digital marketing

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Embodiment Construction

[0040] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in combination with specific embodiments and with reference to the accompanying drawings. It should be understood that these descriptions are exemplary only, and are not intended to limit the scope of the present invention. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present invention.

[0041] Such as figure 1 As shown, the advertising request processing method for digital marketing of the present invention includes the following steps:

[0042] S1) The advertisement exchange platform receives the advertisement request data sent by the advertiser terminal.

[0043] Specifically, the advertising trading platform is an online advertising trading platform that connects advertiser terminals and service pro...

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Abstract

The invention relates to the field of digital marketing and advertisement big data, and discloses an advertisement request processing method for digital marketing, and the method comprises the steps that an advertisement transaction platform receives advertisement request data transmitted by an advertiser terminal; the advertisement transaction server obtains first dimension feature data of the advertisement request data, and analyzes the first dimension feature data to obtain an advertisement quality value of the advertisement request data; when the advertisement quality value is greater thana preset quality threshold, advertisement service data sent by all service provider terminals is received; the advertisement transaction server acquires second-dimensional feature data of the advertisement service data, and calculates the delivery matching degree of the advertisement request data and each piece of advertisement service data according to the first-dimensional feature data and thesecond-dimensional feature data; and the advertisement distribution server screens out advertisement service data of which the delivery matching degree is higher than a preset distribution threshold,and sends the advertisement request data to a corresponding service provider terminal.

Description

technical field [0001] The present invention relates to the field of digital marketing and advertisement, in particular to an advertisement request processing method for digital marketing. Background technique [0002] As the internet entered a period of widespread mass participation and commerce, digital marketing took off. In the traditional advertising mode, the media is usually used as the front for advertising and marketing, that is, the advertiser selects the media that conforms to the browsing habits of the target audience and places advertisements on the media advertising space. In this mode, a large part of the advertisements are exposed to non-target audiences. [0003] In addition, whether it is a traditional media plan or a media plan based on audience buying, it will involve media buying from multiple advertising media. If you use manual methods to manage and integrate media plans from different media one by one, it will consume a lot of manpower Material resou...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0277
Inventor 罗孝琼
Owner 北京德润天瑞科技有限公司
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