Product recommendation method, device, equipment and storage medium

A recommendation method and product technology, applied in the field of data analysis, can solve problems such as poor pertinence, product cold start, and low promotion conversion rate

Pending Publication Date: 2020-10-30
CHINA PING AN PROPERTY INSURANCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, when users inquire about insurance information online, the insurance recommendation platform usually recommends the types of insurance that many users have purchased, or uses the user's own historical data as a reference. Howe

Method used

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  • Product recommendation method, device, equipment and storage medium
  • Product recommendation method, device, equipment and storage medium
  • Product recommendation method, device, equipment and storage medium

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Embodiment Construction

[0029] The following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0030] The flow charts shown in the drawings are just illustrations, and do not necessarily include all contents and operations / steps, nor must they be performed in the order described. For example, some operations / steps can be decomposed, combined or partly combined, so the actual order of execution may be changed according to the actual situation.

[0031] It should be understood that the terms used in the specification of this application are for the purpose of ...

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Abstract

The invention relates to data analysis, and particularly discloses a product recommendation method, a device, equipment and a storage medium. The method comprises the steps of when an access request of a first user is received, acquiring the historical product information corresponding to the first user; based on the historical product information, determining feature similarities and historical product similarities of a plurality of different first users, the historical product information being stored in a block chain; determining a candidate product information set corresponding to the candidate target user based on the feature similarity and the historical product similarity; and when the product information corresponding to the access record corresponding to the candidate target userexists in the candidate product information set, calculating the interestingness of the candidate target user for each candidate product, and pushing according to the interestingness. When a product is recommended to a user, the cold start problem of common collaborative filtering is effectively relieved.

Description

technical field [0001] The present application relates to the technical field of data analysis, and in particular to a product recommendation method, device, equipment and storage medium. Background technique [0002] With the development of the Internet and information technology, various business fields are becoming more and more electronic. For example, in the insurance business field, online insurance, online claims settlement, and online recommendation of insurance products are available. [0003] At present, commonly used algorithms for insurance product recommendation systems include collaborative filtering, matrix decomposition, and feature engineering-based logistic regression, decision trees, etc., all of which use historical data as a reference. [0004] However, when users inquire about insurance information online, the insurance recommendation platform usually recommends the types of insurance that many users have purchased, or uses the user's own historical dat...

Claims

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Application Information

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IPC IPC(8): G06Q40/08G06F16/9536
CPCG06Q40/08G06F16/9536
Inventor 洪钦敏
Owner CHINA PING AN PROPERTY INSURANCE CO LTD
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