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Propaganda and drainage method for computer webpage information jump for online sale

A webpage information and computer technology, applied in the field of publicity and drainage that uses computer webpage information for online sales, can solve problems such as poor publicity effect, low conversion rate of drainage, and small number of visiting users, so as to increase sales and later income conversion volume, increase customer inflow, and increase user conversion rate

Inactive Publication Date: 2020-12-29
湖南颜江传媒有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing online sales publicity and drainage methods are unified, and a large number of single-form and single-content advertisements are placed on the computer webpages of computer users, which cannot arouse the interest of ordinary users, and at the same time cannot make some potential customers actively jump. Going to this website, the publicity effect is not good, and the conversion rate of drainage is low, which leads to low traffic and low number of visiting users, which leads to sluggish sales of goods, sales and expected returns in the later period compared with the investment in advertising. , the rate of return is not high. Therefore, a method of publicity and drainage of online sales using computer webpage information jumps is proposed.

Method used

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  • Propaganda and drainage method for computer webpage information jump for online sale

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] see figure 1 , the present invention provides a technical solution: a publicity and drainage method for jumping computer web page information for online sales, comprising the following steps:

[0024] S1. According to the webpage browsing information recorded in the local information of the user's computer, search for new information and shopping website browsing information, and build a customer platform drainage recommendation model and consumption habits;

[0025] S2. According to the time interval information of the customer in the last month to the present, the total payment frequency of using a certain platform in the last month, and the average amount of payment on a certain platform in the last month, analyze the user's recent consumption habits and Platform usage preferences;

[0026] S3. Through algorithm analysis based on customer characteristic indicators, it is possible to draw target customer groups that are highly similar to the customer characteristic i...

Embodiment 2

[0038] see figure 1 , the present invention provides a technical solution: a publicity and drainage method for jumping computer web page information for online sales, comprising the following steps:

[0039] S1. Based on the webpage browsing information recorded in the local information of the user's computer, search for new information and shopping website browsing information, and build a customer platform drainage recommendation model and consumption habits;

[0040] S2. According to the time interval information of the customer in the last 2 months, the total payment frequency of using a certain platform in the last 2 months, and the average amount of payment on a certain platform in the last 2 months, analyze the user's recent consumption habits and Platform usage preferences;

[0041] S3. Through algorithm analysis based on customer characteristic indicators, it is possible to draw target customer groups that are highly similar to the customer characteristic indicators ...

Embodiment 3

[0053] see figure 1 , the present invention provides a technical solution: a publicity and drainage method for jumping computer web page information for online sales, comprising the following steps:

[0054] S1. According to the webpage browsing information recorded in the local information of the user's computer, search for new information and shopping website browsing information, and build a customer platform drainage recommendation model and consumption habits;

[0055] S2. According to the customer's time interval information in the last 3 months, the total payment frequency of using a certain platform in the last 3 months, and the average amount of payment on a certain platform in the last 3 months, analyze the user's recent consumption habits and Platform usage preferences;

[0056] S3. Through algorithm analysis based on customer characteristic indicators, it is possible to draw target customer groups that are highly similar to the customer characteristic indicators a...

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Abstract

The invention discloses a propaganda and drainage method for computer webpage information jump for online sale, which comprises the following steps: S1, constructing a client platform drainage recommendation model and consumption habits according to webpage browsing search novelty and shopping website browsing information recorded by local information of a computer of a user; and S2, according tothe time interval information of the client up to now in recent 1-3 months, the total payment frequency of using a certain platform in recent 1-3 months and the average payment amount of using a certain platform in recent 1-3 months, putting different types of computer webpage information jump propaganda advertisements for different clients, matching different types of commodities for the drainagerecommendation models of different users based on client characteristics, and formulating differentiated drainage strategies so that the conversion rate of the propaganda advertisements is increased,the client inflow amount of websites and the order transaction amount of potential consumption users are increased, the user conversion rate is improved, the sales volume of a website and the conversion amount of later earnings are increased, and the return rate of propaganda advertisements is higher.

Description

technical field [0001] The invention relates to the technical field of online shopping mall drainage, in particular to a publicity drainage method for online sales using computer webpage information jumps. Background technique [0002] Acquisition and analysis of user data in the field of e-commerce is extremely critical for product recommendation and precision marketing. For third-party platform merchants in e-commerce websites, it is necessary to obtain the merchant's user data information from the e-commerce website operator. What the shopping mall website wants is traffic, so the criteria for word selection are display volume and click-through rate. To choose appropriate and precise words for promotion, the focus is on "fine" rather than "many". Among them, precise long-tail words are the first choice, and since the mall website has just been established, it does not add industry words with a high industry display volume. On the premise of modifying the keyword matching...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0201G06Q30/0203G06Q30/0256G06Q30/0277G06Q30/0631
Inventor 颜江颜朋刘俊李芳
Owner 湖南颜江传媒有限公司