User behavior data processing method based on big data analysis and cloud computing platform

A cloud computing platform and big data technology, applied in the field of cloud computing platform, can solve problems such as user portrait deviation, and achieve the effect of no deviation

Active Publication Date: 2021-01-01
SHENZHEN AIYIRUI TECH CO LTD
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Problems solved by technology

However, when analyzing user behavior data, there is oft

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  • User behavior data processing method based on big data analysis and cloud computing platform
  • User behavior data processing method based on big data analysis and cloud computing platform
  • User behavior data processing method based on big data analysis and cloud computing platform

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[0016]In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments It is only a part of the embodiments of the present invention, not all the embodiments. The components of the embodiments of the present invention generally described and illustrated in the drawings herein may be arranged and designed in various different configurations.

[0017]Therefore, the following detailed description of the embodiments of the present invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by those of ord...

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Abstract

According to the user behavior data processing method based on big data analysis and the cloud computing platform, data flow direction level analysis can be performed on the to-be-processed user behavior data so as to extract the data flow direction information, then the interaction event participation degree of each user behavior event in the to-be-processed user behavior data can be acquired, and in this way, the interaction event corresponding to the user behavior and the participation degree can be considered. In addition, a corresponding time sequence weighting result can be determined incombination with the state monitoring priority and the interaction event participation degree, so that a continuity evaluation value of the behavior event set is obtained. Thus, the participation degree of the interaction event is considered, and the continuity of the user behavior on the behavior event set can be considered, thereby ensuring that the analysis of the to-be-processed user behaviordata is global and continuous rather than fragment-type local analysis, preventing the obtained user portrait information from breaking away from the actual behavior of the user, and thus, it is ensured that the obtained user portrait information does not deviate.

Description

technical field [0001] Embodiments of the present invention relate to the technical fields of big data and cloud computing, and in particular, relate to a method for processing user behavior data based on big data analysis and a cloud computing platform. Background technique [0002] Big data analysis refers to the technology of analyzing huge data to dig out the hidden value behind the data. Big data analysis mainly includes the following aspects: Analytic Visualizations (visual analysis), Data Mining Algorithms (data mining algorithms), Predictive Analytic Capabilities (predictive analysis capabilities), Semantic Engines (semantic engine) and Data Quality and Master Data Management (data quality and data management). [0003] In today's digital age, through big data analysis, it is possible to proactively predict user needs, buffer risks, reduce fraud, provide personalized services, and optimize and improve user experience. [0004] In practical applications, the above a...

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Application Information

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IPC IPC(8): G06F16/2457
CPCG06F16/2457
Inventor 邓燕平
Owner SHENZHEN AIYIRUI TECH CO LTD
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