Enterprise global tourism big data operation management and marketing platform

Abstract

The invention, which relates to the field of the global tourism big data platform, discloses an enterprise global tourism big data operation management and marketing platform comprising a scenic spotbig data platform, an internet OTA distribution channel data management system, a scenic spot supervision module and an intelligent marketing module. The scenic spot big data platform constructs a basic operation environment for operation of the scenic spot supervision module and the intelligent marketing module by utilizing a cloud computing technology, and has the beneficial effects that scenicspot data management of the big data platform is combined, so that scenic spot preview service and online guide service are realized, and the experience of tourists in a scenic spot is improved; through the intelligent marketing platform, an enterprise can popularize commodities more conveniently and effectively, benefits of the enterprise are improved, meanwhile, the intelligent consultation / complaint platform is arranged, and the technical effects that tourism services are monitored and managed efficiently and accurately in real time, the quality of the tourism services is guaranteed, and the tourism supervision and service level is improved are achieved.

Description

technical field [0001] The present invention relates to the field of global tourism big data platform, in particular to the management and marketing platform of enterprise global tourism big data. Background technique [0002] With the development of society and the gradual improvement of people's living standards, tourism has become one of the industries with the strongest momentum of development and the largest scale in the economy. At present, the operation mode of the tourism industry is still in a relatively traditional stage. The transmission of tourism information is relatively difficult, and the operating costs of enterprises are relatively high. At the same time, it also brings a series of management challenges to tourism management units, such as travel safety for tourists, slaughtering customers, Complaints, emergencies and many other aspects. Traditional management methods cannot achieve overall planning and overall management of the data of various Internet OTA...

AI Technical Summary

Problems solved by technology

At present, the operation mode of the tourism industry is still in a relatively traditional stage. The transmission of tourism information is relatively difficult, and the operating costs of enterprises are relatively high. At the same time, it also brings a series of management challenges to tourism management units, such as travel safety for tourists, slaughtering customers, Complaints, emergencies and many other aspects

Traditional management methods cannot achieve overall planning and overall management of the data of various Internet OTA distribution channels, so that the information feedback of tourists' appeals, the data interaction and management of travel-related enterprises, the management of tourism management departments, and the supervision and law enforcement of tourism law enforcement departments have become their respective tasks. The isolated island of information cannot respond to relevant affairs and countermeasures in a timely, accurate and rapid manner, resulting in the lack of tourism monitoring, low tourist satisfaction, and damage to the tourism brand image

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