Target user identification method and device based on network hotspot, and computer equipment

A technology for network hotspots and target users, which is applied in computing, network data management, data processing applications, etc. It can solve the problems of reducing the accuracy of user diffusion and the inability to accurately reflect user similarity, so as to improve accuracy and user coverage rate effect

Pending Publication Date: 2021-01-22
TENCENT TECH (SHENZHEN) CO LTD
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, with the above-mentioned user diffusion scheme, it may happen that the target users to be searched for are not actually required users, such as public hotspot areas, even if the connection frequency, connection time period and location information are similar, it cannot accurately reflect the relationship between users. similarity, thereby reducing the accuracy of user diffusion

Method used

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  • Target user identification method and device based on network hotspot, and computer equipment
  • Target user identification method and device based on network hotspot, and computer equipment
  • Target user identification method and device based on network hotspot, and computer equipment

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Embodiment Construction

[0058] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0059] Artificial Intelligence (AI) is a theory, method, technology and application system that uses digital computers or machines controlled by digital computers to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use knowledge to obtain the best results. In other words, artificial intelligence is a comprehensive technique of computer science that attempts to understand the nature of intelligence and produce a new kind of intelligent machine that can respond in a similar way to human intelligence. Artificial intelligence is t...

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Abstract

The invention relates to the technical field of artificial intelligence, in particular to a target user identification method and device based on a network hotspot and computer equipment. The method comprises the following steps: generating a user relationship graph based on network hotspot connection data; obtaining user attribute characteristics corresponding to each user node in the user relationship graph; for each user node in the user relationship graph, preferentially sampling neighbor user nodes connected with the targeted user node according to node relevance; weighting and summing the sampled user attribute characteristics corresponding to the neighbor user nodes and the user attribute characteristics corresponding to the targeted user nodes, and normalizing the weighted and summed result to obtain neighbor aggregation attribute characteristics; and scoring the users corresponding to the targeted user nodes based on the neighbor aggregation attribute characteristics, and taking the users corresponding to scores obtained by scoring when score conditions are met as diffusion users. By adopting the method, the user diffusion accuracy can be improved.

Description

technical field [0001] The present application relates to the technical field of artificial intelligence, in particular to a target user identification method, device and computer equipment based on network hotspot connection data. Background technique [0002] With the continuous development of wireless networks, the number of network hotspots for wireless networks is also increasing, and more and more users connect to network hotspots. Users will generate network hotspot connection data in the process of using terminals to connect to network hotspots. And these massive network hotspot connection data contain a lot of information related to users. Therefore, relevant professionals use these network hotspot connection data to spread out similar target users for corresponding operations. [0003] In the traditional user diffusion scheme, the distance calculation is usually based on the distance measurement formula to calculate the connection frequency, connection time period...

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Application Information

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Patent Type & AuthorityApplications(China)
IPC IPC(8): G06Q30/02G06Q10/06G06F16/28H04W8/02
CPCG06Q10/06393G06Q30/0201G06F16/284H04W8/02
Inventor陈毅臻鲁梦平吴汉杰戴云峰
OwnerTENCENT TECH (SHENZHEN) CO LTD