User information acquisition and association method and system, device, equipment and storage medium

A user information and information association technology, applied in the field of data processing, can solve the problems of unpredictable user purchase intention, poor targeting, and reducing the commercial value of user information.

Pending Publication Date: 2021-02-09
上海红星美凯龙悦家互联网科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current user information is only used for macro data analysis, or to send advertisements for popular sales activities in a unified batch, which is poorly targeted.
For example, when a user enters a shopping mall, simple user information alone cannot correspond to a

Method used

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  • User information acquisition and association method and system, device, equipment and storage medium
  • User information acquisition and association method and system, device, equipment and storage medium
  • User information acquisition and association method and system, device, equipment and storage medium

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Embodiment Construction

[0024] Embodiments of the present application are described below through specific examples, and those skilled in the art can easily understand other advantages and effects of the present application from the content disclosed in this specification. The present application can also be implemented or applied through other different specific implementation modes, and various modifications or changes can be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present application. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.

[0025] The embodiments of the present application will be described in detail below with reference to the accompanying drawings, so that those skilled in the art of the present application can easily implement them. The present application can be embodied in variou...

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PUM

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Abstract

The invention provides a user information acquisition and association method and system, device, equipment and a storage medium. The method comprises the steps of obtaining video data of one or more positions in a commercial place; acquiring license plate information, and acquiring user information associated with the license plate information; and extracting human body feature information of a user corresponding to the license plate information according to the video data, and binding the human body feature information with the user information. According to the invention, the user information can be corresponding to a specific person, the integration of the user information and the user feature is realized, and the purchase intention of the user can be predicted according to the track ofthe user, so that targeted high-quality services are provided for the user.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a user information acquisition and association method, device, equipment, system and storage medium. Background technique [0002] With the popularity of big data, many offline shopping malls have also begun to use various methods to collect user information. However, the current user information is only used for macro data analysis, or to send advertisements for popular sales activities in a unified batch, which is poorly targeted. For example, when a user enters a shopping mall, simple user information alone cannot correspond to a specific person, and it is not clear where the user has been and where the user spends more time, and it is impossible to predict the user's purchase intention, reducing the The service efficiency of shopping malls also reduces the commercial value of user information. [0003] Therefore, it is necessary to effectively integrate user informati...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/00G06T7/277
CPCG06Q30/0201G06Q30/0224G06Q30/0238G06T7/277G06T2207/30241G06V40/168G06V40/10G06V40/172G06V20/40
Inventor 唐明
Owner 上海红星美凯龙悦家互联网科技有限公司
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