Funnel data analysis method and system, electronic equipment and storage medium

Abstract

The embodiment of the invention relates to the technical field of data analysis and particularly relates to a funnel data analysis method and system, electronic equipment and a storage medium, user behavior log data is divided into a plurality of time periods according to time, an elastic variable mechanism is supported, and only time granularity needs to be adjusted during data processing; user behaviors within the same time granularity value are disordered, and the user behaviors with different time granularity values are ordered, so analysis flexibility is enhanced; the behavior sets in each time period are counted, one user only corresponds to one piece of data in the same time period, the amount of data to be processed is greatly reduced, and in the data processing and querying process, the behavior sets of the users in each time period can be obtained only by traversing the data once so that the user experience is improved; the behavior set in each time period is matched with the funnel step set and then is merged, so that a funnel step matching total set of all users can be obtained, a tedious Map / Reduce mechanism is avoided, and the query speed is increased.

Description

technical field [0001] The embodiments of the present application relate to the technical field of data analysis, and in particular to a funnel data analysis method, system, electronic equipment, and storage medium. Background technique [0002] With the development of Internet technology, especially the popularization of mobile Internet, Internet companies are faced with the explosive growth of massive data. Fast and efficient data analysis is particularly important for quickly adjusting product positioning and improving product sense. In the data analysis work of Internet products, funnel model analysis is a common means of user behavior analysis. An effective funnel model can generally be divided into several parts such as multiple funnel steps, conversion cycle, time window, filter conditions, and user groups. The result of the analysis is: within a certain time window, the number of users who meet the filtering conditions among the users of a specific group of users wh...

AI Technical Summary

Problems solved by technology

[0004] The purpose of the embodiments of the present invention is to provide a funnel data analysis method, system, electronic equipment, and storage medium, which solves the problem that when analyzing user behavior in the prior art, multiple queries need to be initiated in a modeling process. In the case of , the process of generating the funnel model is quite slow, and the problem of flexible analysis cannot be achieved

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