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Advertisement behavior analysis method
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A behavior analysis and advertising technology, applied in the field of online advertising, can solve the problems of inconvenient online tracking of advertisements, easy existence of harmful advertisements, inconvenient to judge the authenticity of users, etc., and achieve the effect of improving the effect of advertising.
Inactive Publication Date: 2021-04-30
上海浩御文化传媒有限公司
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[0003] For example, the authorized announcement number is CN110659921A, which discloses a method and system for analyzing the relationship between audience behavior and audience interest in online advertising. Although it realizes that the generated data will be fed back to the relevant functional model, and iteratively updated, the entire functional system is relatively It is more stable and effective than other existing products, but it does not solve the existing problems of the existing advertising behavior analysis methods: it is inconvenient to detect advertisements, it is easy to have harmful advertisements, and it is inconvenient to track advertisements online, which is inconvenient To judge the authenticity of users, we propose a method of advertising behavior analysis
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Embodiment 1
[0046] see figure 1 , the present invention provides a technical solution: a method for advertising behavior analysis, comprising the following steps:
[0047] S1. Establish an advertising placement system;
[0048] S2. Advertisement is placed on the advertising space;
[0049] S3. Establish an advertising piece detection system;
[0050] S4. Detect harmful advertisements;
[0051] S5. Online monitoring and tracking of advertisements.
[0052] In this embodiment, preferably, the advertisement placement system established in S1 includes: a JS code module, a receiving module, a calculation module, and a display module;
[0053] The JS code module is embedded in the media page and is used to update the content of the fixed advertising space;
[0054] The receiving module is used for the e-commerce platform server to receive the request sent when the JS code detects that the user visits the media page;
[0055] The calculation module is used for the e-commerce platform serve...
Embodiment 2
[0084] see figure 1 , the present invention provides a technical solution: a method for advertising behavior analysis, comprising the following steps:
[0085] S1. Establish an advertising placement system;
[0086] S2. Advertisement is placed on the advertising space;
[0087] S3. Establish an advertising piece detection system;
[0088] S4. Detect harmful advertisements;
[0089] S5. Online monitoring and tracking of advertisements.
[0090] In this embodiment, preferably, the advertisement placement system established in S1 includes: a JS code module, a receiving module, a calculation module, and a display module;
[0091] The JS code module is embedded in the media page and is used to update the content of the fixed advertising space;
[0092] The receiving module is used for the e-commerce platform server to receive the request sent when the JS code detects that the user visits the media page;
[0093] The calculation module is used for the e-commerce platform serve...
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Abstract
The invention discloses an advertisement behavior analysis method. The method comprises the following steps: S1, establishing an advertisement space delivery system; s2, putting advertisements in the advertisement positions; s3, establishing an advertisement part detection system; s4, detecting the harmful advertisement; and S5, carrying out online monitoring and tracking on the advertisement. According to the invention, the advertisement putting effect is improved by establishing the advertisement space putting system, putting the advertisement in the advertisement space and utilizing the flow resources of the fixed advertisement space, and the harmful advertisement in the application program of the mobile terminal can be effectively detected and judged by establishing the advertisement part detection system and detecting the harmful advertisement. In addition, the advertisement is monitored and tracked on line, and the daily internet behavior characteristics of the user can be combined while the advertisement user individual is identified, so that whether the user is a real user or not is conveniently judged.
Description
technical field [0001] The invention belongs to the technical field of network advertisement, and in particular relates to a method for analyzing advertisement behavior. Background technique [0002] With the continuous development of Internet technology, Internet advertising has quickly replaced traditional media advertising with its advantages of speed, convenience and flexibility. Internet advertising is a high-tech advertising operation method that places advertisements on the Internet through the Internet advertising platform, publishes or releases advertisements on fixed Internet advertising spots, and transmits them to Internet users through the Internet. However, various advertising behavior analysis methods on the market are still There are various problems. [0003] For example, the authorized announcement number is CN110659921A, which discloses a method and system for analyzing the relationship between audience behavior and audience interest in online advertising...
Claims
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Application Information
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