Super symbol principle-based brand creative model

A symbol and brand technology, applied in the field of brand creative model, can solve the problems of weak brand competitiveness, inability to deepen the corporate brand, weak multi-dimensional intersection of brand creative model, etc., to achieve the effect of increasing popularity

Pending Publication Date: 2021-06-08
上海华与华营销咨询有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing brand creative model has weak multi-dimensional intersectionality and pays more attention to visual image packaging, which cannot fundamentally help the company's brand image to be comprehensively improved, and cannot make the corporate brand penetrate into the hearts of the general public, resulting in weak brand competitiveness

Method used

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  • Super symbol principle-based brand creative model

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] A brand creative model based on the principle of supersymbols, including: purchase reason module, cultural matrix module, shelf thinking module, supersymbol module, brand parasitic module;

[0026] Reasons to buy module includes auditory reason unit, visual reason unit;

[0027] The purchase reason module includes the auditory reason unit and the visual reason unit. The purchase reason is a psychological impressing mechanism, which draws the attention of consumers with one sentence, impresses consumers and prompts them to complete the purchase;

[0028] The cultural matrix module includes a search unit and a specific implementation unit. The search unit is used to find cultural elements that are conducive to corporate brand communication. The specific implementation unit is to find the interrelated points between this culture and the corporate brand after finding the appropriate cultural elements. , to transform and complete the privatization process, making it a unique...

Embodiment 2

[0044] A brand creative model based on the principle of supersymbols, including: purchase reason module, cultural matrix module, shelf thinking module, supersymbol module, brand parasitic module;

[0045] Reasons to buy module includes auditory reason unit, visual reason unit;

[0046] The purchase reason module includes the auditory reason unit and the visual reason unit. The purchase reason is a psychological impressing mechanism, which draws the attention of consumers with one sentence, impresses consumers and prompts them to complete the purchase;

[0047]The cultural matrix module includes a search unit and a specific implementation unit. The search unit is used to find cultural elements that are conducive to corporate brand communication. The specific implementation unit is to find the interrelated points between this culture and the corporate brand after finding the appropriate cultural elements. , to transform and complete the privatization process, making it a unique ...

Embodiment 3

[0060] A brand creative model based on the principle of supersymbols, including: purchase reason module, cultural matrix module, shelf thinking module, supersymbol module, brand parasitic module;

[0061] Reasons to buy module includes auditory reason unit, visual reason unit;

[0062] The purchase reason module includes the auditory reason unit and the visual reason unit. The purchase reason is a psychological impressing mechanism, which draws the attention of consumers with one sentence, impresses consumers and prompts them to complete the purchase;

[0063] The cultural matrix module includes a search unit and a specific implementation unit. The search unit is used to find cultural elements that are conducive to corporate brand communication. The specific implementation unit is to find the interrelated points between this culture and the corporate brand after finding the appropriate cultural elements. , to transform and complete the privatization process, making it a unique...

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Abstract

The invention discloses a super symbol principle-based brand creative model. According to the technical scheme, the brand creative model is characterized by comprising a purchase reason module, a culture parent module, a shelf thinking module, a super symbol module and a brand parasitic module; the purchase reason module comprises an auditory reason unit, a visual reason unit and the like, the purchase reason is a psychological striking mechanism, the attention of the consumer is aroused in one sentence, the consumer is struck, and the consumer is prompted to complete purchase; the culture parent module comprises a searching unit and a specific implementation unit; and the effects of finally making enterprise brands into domestic and even worldwide famous brands and comprehensively improving the popularity and competitiveness of enterprises are achieved.

Description

technical field [0001] The invention belongs to the field of brand strategy, and in particular relates to a brand creative model based on the principle of super symbols. Background technique [0002] Brand strategy is an enterprise management strategy in which the company regards the brand as its core competitiveness to obtain differentiated profits and values. Business education such as EMBA and MBA all introduce brand strategy establishment and planning methods; brand strategy is necessary for enterprises to achieve rapid development. The positioning of the brand strategy is to highlight the corporate culture in the synergy between the brand strategy and strategic management, and grasp the target audience to fully convey the identification of the relationship between their own products and brand culture. [0003] The existing brand creativity model has weak multi-dimensional intersectionality, and pays more attention to visual image packaging, which cannot essentially help...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0241G06Q30/0276
Inventor 华杉
Owner 上海华与华营销咨询有限公司
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