Super symbol principle-based brand creative model
A symbol and brand technology, applied in the field of brand creative model, can solve the problems of weak brand competitiveness, inability to deepen the corporate brand, weak multi-dimensional intersection of brand creative model, etc., to achieve the effect of increasing popularity
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Embodiment 1
[0025] A brand creative model based on the principle of supersymbols, including: purchase reason module, cultural matrix module, shelf thinking module, supersymbol module, brand parasitic module;
[0026] Reasons to buy module includes auditory reason unit, visual reason unit;
[0027] The purchase reason module includes the auditory reason unit and the visual reason unit. The purchase reason is a psychological impressing mechanism, which draws the attention of consumers with one sentence, impresses consumers and prompts them to complete the purchase;
[0028] The cultural matrix module includes a search unit and a specific implementation unit. The search unit is used to find cultural elements that are conducive to corporate brand communication. The specific implementation unit is to find the interrelated points between this culture and the corporate brand after finding the appropriate cultural elements. , to transform and complete the privatization process, making it a unique...
Embodiment 2
[0044] A brand creative model based on the principle of supersymbols, including: purchase reason module, cultural matrix module, shelf thinking module, supersymbol module, brand parasitic module;
[0045] Reasons to buy module includes auditory reason unit, visual reason unit;
[0046] The purchase reason module includes the auditory reason unit and the visual reason unit. The purchase reason is a psychological impressing mechanism, which draws the attention of consumers with one sentence, impresses consumers and prompts them to complete the purchase;
[0047]The cultural matrix module includes a search unit and a specific implementation unit. The search unit is used to find cultural elements that are conducive to corporate brand communication. The specific implementation unit is to find the interrelated points between this culture and the corporate brand after finding the appropriate cultural elements. , to transform and complete the privatization process, making it a unique ...
Embodiment 3
[0060] A brand creative model based on the principle of supersymbols, including: purchase reason module, cultural matrix module, shelf thinking module, supersymbol module, brand parasitic module;
[0061] Reasons to buy module includes auditory reason unit, visual reason unit;
[0062] The purchase reason module includes the auditory reason unit and the visual reason unit. The purchase reason is a psychological impressing mechanism, which draws the attention of consumers with one sentence, impresses consumers and prompts them to complete the purchase;
[0063] The cultural matrix module includes a search unit and a specific implementation unit. The search unit is used to find cultural elements that are conducive to corporate brand communication. The specific implementation unit is to find the interrelated points between this culture and the corporate brand after finding the appropriate cultural elements. , to transform and complete the privatization process, making it a unique...
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