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Searching method and device, equipment and storage medium

A search method and technology for search results, applied in the field of intelligent search and computer, can solve the problems of low relevance between advertisements and search results, reducing the conversion efficiency of advertisements, and rigid advertisement placement.

Pending Publication Date: 2021-06-22
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, the correlation between the implanted advertisement and the content of the search results is low, and the advertisement placement is relatively blunt, which reduces the conversion efficiency of the advertisement.

Method used

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  • Searching method and device, equipment and storage medium
  • Searching method and device, equipment and storage medium
  • Searching method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0052] figure 1 It is a flow chart of a search method according to the first embodiment of the present application. This embodiment is applicable to the situation where media information such as advertisements are provided to users in a user search scenario. The method can be executed by a search device, and the device It is realized by means of software and / or hardware, and is preferably configured in an electronic device, such as a server. Such as figure 1 As shown, the method specifically includes the following:

[0053] S110. Search according to the user's search request, and determine the content of the search result.

[0054] In a specific embodiment of the present application, the user search request refers to a search request initiated by the user through text input or voice input based on the search client. The user's search request may at least include the search keyword to be searched by the user, so that the search engine can search in the preset database accord...

no. 2 example

[0072] figure 2 It is a flow chart of a search method according to the second embodiment of the present application. On the basis of the first embodiment above, this embodiment further explains the method of determining the target media information associated with the search result content, which can be based on the relevant Degree and delivery value, sort the candidate media information obtained based on user search request and search result content to determine the target media information. Such as figure 2 As shown, the method specifically includes the following:

[0073] S210. Search according to the user's search request, and determine the content of the search result.

[0074] S220, extracting main keywords from the search result content.

[0075] In a specific embodiment of the present application, the search result content refers to the specific content of a certain search result item. Through text recognition and semantic analysis, etc., based on the part of spe...

no. 3 example

[0091] image 3 It is a flow chart of a search method according to the third embodiment of the present application. On the basis of the first embodiment above, this embodiment further explains the binding display method of the search result content and its associated target media information , can use the search result content as a carrier to embed the target media information into the search result card of the search result content to be searched. Such as image 3 As shown, the method specifically includes the following:

[0092] S310. Search according to the user's search request, and determine the content of the search result.

[0093] S320. Perform a media information search according to the user's search request and search result content, and determine target media information associated with the search result content.

[0094] S330. Generate a search result card according to the content of the search result.

[0095] In a specific embodiment of the present applicatio...

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Abstract

The embodiment of the invention discloses a search method and device, equipment and a storage medium, and relates to the technical field of intelligent search. According to the specific implementation scheme, searching is conducted according to a user searching request, and searching result content is determined; performing medium information search according to the user search request and the search result content, and determining target medium information associated with the search result content; and binding and displaying the search result content and the target medium information as a search result. According to the embodiment of the invention, the medium information search is jointly initiated based on the user search request and the search result content, so that the defect that the conversion rate of the user to the medium information is reduced due to irrelevance between the medium information and the search result content and stiff insertion is avoided. Therefore, the search result can meet the information collection demand and the service demand of the user at the same time, and the user satisfaction and the search accuracy and the conversion rate of the medium information are improved.

Description

technical field [0001] The embodiments of the present application relate to the field of computer technology, in particular to the field of intelligent search technology, and specifically to a search method, device, device, and storage medium. Background technique [0002] In the field of search, search engines meet users' information needs and stimulate commercial value by placing advertisements. At present, the correlation between the implanted advertisement and the content of the search results is low, and the advertisement implantation is relatively blunt, which reduces the conversion efficiency of the advertisement. Contents of the invention [0003] Embodiments of the present application provide a search method, device, device, and storage medium, which can improve the correlation between media information and search result content. [0004] In the first aspect, the embodiment of the present application provides a search method, including: [0005] Search according...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06F16/9538G06Q30/02
CPCG06F16/9535G06F16/9538G06Q30/0256G06Q30/0277
Inventor 江志敏周吉史须勇吕显赫黄飞贺登武
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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