Information propagation control method based on user awareness and evolutionary game

Abstract

The invention belongs to the field of social network-information dissemination, and particularly relates to an information dissemination control method based on user awareness and evolutionary game. The method comprises the following steps: acquiring data information, and preprocessing the acquired data information, the obtained information comprises topic information and user information; inputting the preprocessed data information into an information spreading model based on user consciousness and evolutionary game, and predicting a trend of spreading topic information by a user. The method can be applied to information propagation prediction and control in a social network, and is helpful for a public opinion department to monitor and manage public opinions more timely and accurately and guide and suppress the public opinions at reasonable time; the method can also be used for popularization of enterprise products and services, is beneficial to rapid popularization and diffusion of advertisements in target groups, and improves the exposure and brand awareness of the advertisements, thereby obtaining good social and economic benefits.

Description

technical field [0001] The invention belongs to the field of social network-information dissemination, and in particular relates to an information dissemination control method based on user awareness and evolutionary game. Background technique [0002] Information dissemination is a common social phenomenon. Information dissemination is an activity in which individuals, organizations, and groups exchange information through symbols and media, and convey information, concepts, attitudes, or feelings to other individuals or groups, in order to expect corresponding changes. Information is infinitely replicable and can be widely disseminated. Information has strong timeliness. A piece of information may be of great value at a certain stage, but after this stage, it may have no value at all. In real life, if people can’t distinguish the true and false information, they will always disseminate information with the mentality that they would rather believe it than believe it. After...

AI Technical Summary

Problems solved by technology

Due to the diversity of user cognition in real life, the user's personal cognition has a crucial impact on information dissemination. Individuals with a higher degree of cognition (consciousness) are less affected by external factors. On the contrary, individuals with higher consciousness Low individuals are more affected by external factors, so how to quantify user awareness becomes a challenge; in addition, due to the dynamic nature of information dissemination, the trend of information dissemination changes dynamically over time, including micro-network changes and Changes in the popularity of topics, therefore, how to analyze the trend of information dissemination by time period, so that the results are more in line with the real situation, has also become a major challenge

To sum up, the existing technology ignores the impact of different cognitive messages and the dynamics of information dissemination on the entire topic evolution process, which leads to poor control of rumors in the future.

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