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Client mining method and device based on existing clients

A technology for mining devices and customers, applied in the fields of instruments, digital data processing, finance, etc., can solve the problems of low success rate of mining customers and blind screening, and achieve the effect of improving marketing efficiency and increasing customer viscosity.

Pending Publication Date: 2022-04-12
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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  • Abstract
  • Description
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  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention can be used in the technical field where big data technology is applied in the financial aspect, and can also be used in any field except the financial field. The customer mining method and device based on existing customers provided by the present invention can overcome the existing technical problems. The problems of blind screening and low success rate of mining customers in the process of customer acquisition provide a method of accurate account expansion based on big data

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  • Client mining method and device based on existing clients
  • Client mining method and device based on existing clients
  • Client mining method and device based on existing clients

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Embodiment Construction

[0066] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0067] Those skilled in the art should understand that the embodiments of the present invention may be provided as methods, systems, or computer program products. Accordingly, the present invention can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furth...

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Abstract

The invention belongs to the technical field of big data, and provides a client mining method and device based on existing clients, and the method comprises the steps: generating a time sequence of the existing clients according to the basic information and transaction data of the existing clients; constructing a customer knowledge graph according to the plurality of time sequences; and mining a new customer corresponding to the existing customer according to the customer knowledge graph. According to the client mining method and device based on the existing clients, the existing client resources are fully utilized, the client viscosity is greatly increased, and the marketing efficiency is improved.

Description

technical field [0001] The present application belongs to the field of big data technology, in particular to the field of data mining technology, and in particular to a method and device for mining customers based on existing customers. Background technique [0002] As we all know, finding and expanding new customers is very important to the development of a company. For example, increasing the company's settlement account is of great significance to the bank's business development and business strategy. In the existing technology, the screening and distribution of target customer information mainly rely on manual reports, which cover limited customer information and cannot be effectively connected with core key customer information, lacking organic integration through systematic thinking. Contents of the invention [0003] The present invention can be used in the technical field where big data technology is applied in the financial aspect, and can also be used in any fiel...

Claims

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Application Information

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IPC IPC(8): G06F16/36G06F16/335G06F16/9537G06Q40/04
Inventor 宋鹏鹏王晓锐余凡
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA