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Data marketing scheme pushing method, system and device and storage medium

A scheme and data technology, applied in the field of data marketing scheme push method, system, equipment and storage medium, can solve the problems of low repurchase rate, low viscosity, customer churn, etc., to maximize the value of goods and maximize the value of users , Improve the effect of user experience

Pending Publication Date: 2022-04-15
广州风腾网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the embodiment of this application is to provide a push method, system, device and storage medium for a data marketing plan to solve problems such as customer loss, low viscosity, and low repurchase rate

Method used

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  • Data marketing scheme pushing method, system and device and storage medium
  • Data marketing scheme pushing method, system and device and storage medium
  • Data marketing scheme pushing method, system and device and storage medium

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Embodiment Construction

[0056] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0057] The embodiment of the present application provides a method for pushing a data marketing plan. The method for pushing a data marketing plan provided in the embodiment of the present application will be described in detail below in conjunction with specific implementation methods, as follows: figure 1 As shown, the specific steps are as follows:

[0058] Step S101: Obtain user information browsing the target enterprise website, the user information inclu...

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Abstract

The invention provides a data marketing scheme pushing method, system and device and a storage medium, and the method comprises the steps: obtaining user information browsing a target enterprise website, the user information comprising user identity information and historical browsing trace information; determining a user tag according to the user identity information, wherein the user tag comprises a new user tag and an old user tag; if the user is a new user, pushing a first data marketing scheme; the first data marketing scheme comprises new user preferential marketing information; if the user is an old user, a second data marketing scheme is pushed according to the historical browsing trace information, and the second data marketing scheme comprises new product marketing information. According to the method, different data marketing schemes are formulated according to the behavior information of the user, accurate pushing is carried out, the user experience, the user viscosity and the repurchase rate are greatly improved, the commodity value and the user value are maximized, and benefit maximization is brought to an enterprise.

Description

technical field [0001] The present application relates to the technical field of Internet marketing, and in particular to a method, system, device and storage medium for pushing data marketing schemes. Background technique [0002] Internet marketing, also known as network marketing, is a new type of marketing method based on the international Internet and using digital information and the interactivity of network media to achieve marketing goals. [0003] At present, there are many people who browse the website, but few people buy directly. Most of the websites let these people come and go quietly, wasting a lot of potential customers. And there are problems such as poor customer stickiness and low repurchase rate after users buy once and don't buy again. [0004] Therefore, this application provides a push method, system, equipment, and storage medium for a data marketing plan to carry out precise marketing and maximize enterprise benefits. Contents of the invention ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/955G06Q30/02
Inventor 宋瑞银林永桦朱鹏
Owner 广州风腾网络科技有限公司
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