User interest value processing method and device and processing equipment
A technology of user interest and processing method, applied in the field of device, processing equipment, and processing method of user interest value, can solve the problems of unstable message push accuracy and inconsistent push content, so as to ensure the push accuracy, stabilize the push accuracy, improve the The effect of matching
Pending Publication Date: 2022-05-17
SHENZHEN IDEAMAKE SOFTWARE TECH CO LTD
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Problems solved by technology
[0004] However, in the existing related technologies, the inventors found that, on the server side, usually a machine is used to determine the message content of the push message according to the user portrait of the user account. The actual expected push content does not match, that is, the push accuracy of the message is unstable
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[0055] First of all, before introducing this application, first introduce the relevant content of this application about the application background.
[0056] The method, device, and computer-readable storage medium for processing user interest values provided in this application can be applied to devices to determine user interest values based on user portraits and influence factors obtained by quantifying user behavior. In the existing technology, the push message matching is centered on the user portrait, and the push message matching is centered on the user interest value, which has the characteristics of being more flexible and affixed to real-time situations, thereby improving the matching degree of push messages and ensuring Stable and high push accuracy.
[0057] The processing method of user interest value mentioned in this application can be executed by a processing device of user interest value, or a different type of processing device such as server device, physic...
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The invention provides a user interest value processing method and apparatus, and a processing device, which are used for determining a user interest value on the basis of a user portrait in combination with an influence factor obtained by user behavior quantification, and performing matching of a pushed message by taking the user interest value as a center, thereby improving the matching degree of the pushed message. The method comprises the steps of obtaining a user behavior in a process that user equipment operates a house seeing application, wherein the user behavior refers to a behavior made by an application service provided by a user account corresponding to the house seeing application when the house seeing application is used; quantifying the user behavior to obtain a corresponding influence factor, the influence factor being used for indicating the degree of influence of the user behavior on a user interest value, and the user interest value being used for indicating the degree of interest of the user on an application service provided by the house viewing application; and in combination with the influence factor, the reference user interest value and a user portrait configured by the user account, determining a target user interest value of the user account, the target user interest value being used for determining a push message adapted to the user account.
Description
technical field [0001] The present application relates to the Internet field, in particular to a method, device and processing equipment for processing user interest values. Background technique [0002] Under the demand for convenience, many jobs are transferred from offline to online, and online services are provided to end users in the form of applications (Applications, APPs). In this way, end users can complete the required operations without going to the site. The online office is not only conducive to the efficient work within the company, but also more beneficial to ordinary users. Compared with the traditional need to go to the service provider's company to conduct related business operations, it can now be used on applications such as smartphones. Complete related business operations conveniently. [0003] Taking the house-watching application as an example, users who have a need for house-watching can initiate a demand for understanding the target property in the...
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Login to View More IPC IPC(8): G06F16/9535G06Q30/02G06Q30/06G06Q50/16
CPCG06F16/9535G06Q30/0201G06Q30/0202G06Q30/0631G06Q50/16
Inventor 王超
Owner SHENZHEN IDEAMAKE SOFTWARE TECH CO LTD