Downhole enterprise product market strategy decision-making method and system based on product involving degree
A strategy decision-making and strategy technology, applied in the computer field, can solve problems such as difficulties, complex decision-making process, market strategy selection, etc., and achieve the effect of easy operation
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Embodiment 1
[0023] like figure 1 As shown, an oligopolistic enterprise product market strategy decision-making method based on product involvement provided by an embodiment of the present invention includes the following steps:
[0024] Step S1: Use market information to update consumer involvement information, and use market positioning rules to construct market strategies, including: separation equilibrium strategy and mixed equilibrium strategy; based on separation equilibrium strategy and mixed equilibrium strategy, respectively establish corresponding profit functions of oligopolistic enterprises ;
[0025] Step S2: Based on different market strategies, the profit function is respectively derived with respect to product quality and advertising investment, so as to obtain the corresponding optimal price decision, quality decision and advertising decision;
[0026] Step S3: Bring the optimal price, the optimal quality decision and the optimal advertising decision into the correspondin...
Embodiment 2
[0090] like figure 2 As shown, an embodiment of the present invention provides a product market strategy decision-making system for oligopolistic enterprises based on product involvement, including the following modules:
[0091] A profit function module 41 is constructed, which is used to update consumer involvement degree information using market information, and use market positioning rules to construct market strategies, including: separation equilibrium strategy and mixed equilibrium strategy; based on the separation equilibrium strategy and mixed equilibrium strategy, respectively establish The profit function of the corresponding oligopolistic firm;
[0092] The profit function derivation module 42 is used for derivation of the profit function with respect to product quality and advertising investment amount based on different market strategies, so as to obtain the corresponding optimal price decision, quality decision and advertising decision;
[0093] The obtaining ...
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