TV program audience rating investigation method and system thereof

A technology for surveying audience ratings and TV programs, applied in the field of equipment for surveying TV program ratings, can solve the problems of small application range, large manpower, and cost, and achieve the effect of saving manpower and scientific survey results

Inactive Publication Date: 2005-12-21
苏信
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

An earlier technique for surveying ratings was to conduct limited random spot checks and call each household to ask which channel it was watching, which was labor-intensive, time-consuming, and expensive; other survey systems that followed either The TV needs to be connected to the Internet - the scope of application is obviously very small

Method used

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  • TV program audience rating investigation method and system thereof
  • TV program audience rating investigation method and system thereof
  • TV program audience rating investigation method and system thereof

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Embodiment Construction

[0018] An embodiment of the present invention will be described in detail below with reference to the accompanying drawings. While specific embodiments as shown in the flowcharts are exemplary defined and described in order to illustrate the subject matter of the invention, it is possible for those skilled in the art to practice the invention from the description of the invention without these details. Also, unnecessary descriptions of well-known functions and constructions are omitted herein.

[0019] refer to figure 1 According to the audience rating investigation system of the present invention, it includes: a server, and a terminal collection device connected to the server through GPRS or the Internet. On the server and the terminal collection device, the description of the structure not directly related to the gist of the present invention is omitted in this specification. In addition, the number of servers and terminal collection devices is not limited.

[0020] In ad...

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Abstract

The system includes a server and at least two terminal collection devices. Through Internet or GPRS device, the server transfers information including command of collecting images, discriminant function or weather forecast etc. to the terminal collection devices. Based on different commands received from the server, the terminal collection devices deliver different responses: transmitting image of TV program users watch for, sorts of TV programs users watch for, or information input from users to the server. Based on image information and information sorts of TV station sorts transferred back from terminal collection devices, the server calculates audience rating. Terminal collection devices collect signal from video output port of TV set. TV stations users watch for are realized through identifying station caption and carrying comparison of information of specific pixels picked from frames of TV images.

Description

technical field [0001] The invention is a device for investigating the ratings of TV programs, which can collect the TV signals that users are watching, and then achieve the purpose of counting the ratings. Background technique [0002] The survey of TV program ratings is of great value, especially for the decision-making of advertisers and the reorganization of radio programs by TV stations. An earlier technique for surveying ratings was to conduct limited random spot checks and call each household to ask which channel it was watching, which was labor-intensive, time-consuming, and expensive; other survey systems that followed either The TV needs to be connected to the Internet - the scope of application is obviously very small, or the characteristic signal is added to the signal input of the TV - adding characteristic information to the original image will affect the effect of the user's viewing, or on the TV Gather signals on the remote control of the machine----this req...

Claims

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Application Information

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IPC IPC(8): H04H1/00H04H60/31H04H60/33H04L29/08
Inventor 苏信
Owner 苏信
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