Method for realizing feedback when user watching mobile multimedia programs

A technology for multimedia broadcasting and programs, applied in the field of mobile multimedia broadcasting or mobile TV, it can solve problems such as affecting the effect of program development and users missing opportunities to answer correct answers in a timely manner. Effect

Inactive Publication Date: 2007-05-09
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The traditional pure broadcast multimedia broadcasting business has carried out many advertising programs, graphic information (such as stocks, real estate, weather forecasts, etc.) programs, as well as surveys, quizzes, voting, bidding, song blessings When participating in these programs, users must first remember the way of participation (such as phone numbers, SMS access numbers, etc.), and then use other communication tools such as fixed phones, mobile phones, or PCs to provide feedback and feedback. Participate in these programs; in addition, because the contact or participation information in some programs flashes across the screen quickly, the user has no time to record; or if the user is watching this program through a mobile phone, he must first exit the program before proceeding. Calling or sending text messages, Email / MMS and other feedback operations make it very inconvenient for users to participate in such programs. These actions, make the user miss the opportunity to answer the correct answer in time

Method used

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  • Method for realizing feedback when user watching mobile multimedia programs

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Embodiment Construction

[0018] The implementation of the present invention will be specifically described below in conjunction with the accompanying drawings.

[0019] Figure 1 is a schematic flow diagram of real-time feedback processing when a user watches a mobile multimedia service, which mainly includes two parts: a method for providing feedback information and a processing method for a terminal viewing part, which are specifically described as follows:

[0020] 100 Program providers, including program providers or merchants, etc., when providing programs, if users need to feed back relevant information when watching the programs, they will provide feedback information at the same time. The feedback information includes the program name, the set feedback time range, and the feedback method ( Such as by telephone, short message, Email / MMS, HTTP, etc.), the destination address of the feedback (such as the corresponding telephone number, short message access number, EMAIL address, HTTP website, etc.)...

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Abstract

The method comprises: when program provider provides programs, for those programs needing feedback from users, it provides feedback information; when the service side of multimedia broadcast makes the programs, according to the feedback information it generates feedback data files; the sending side of the multimedia broadcast sends down the programs and feedback data files through the multimedia broadcast channel; after receiving the broadcast data, the mobile terminal extracts the feedback message from the feedback file and correlates it to a certain shortcut key; when the terminal plays the programs, if user want to feedback the programs, he can press the shortcut key to stop the play of program and to prompt the feedback information; user can make feedback operation according to the prompted feedback information; after feedback, the terminal returns to the playing of multimedia programs.

Description

technical field [0001] The invention relates to a method for users to perform real-time feedback on program services according to their interests when mobile multimedia broadcasting services serve users, and belongs to the technical field of mobile multimedia broadcasting or mobile phone television. Background technique [0002] Mobile multimedia broadcasting services (usually called mobile phone TV) have a variety of implementation technologies, including multimedia broadcast and multicast (MBMS, Multimedia Broadcast Multicast Service) based on mobile communication networks, broadcast and multicast (BCMCS, Broadcast and Multicast Service), streaming media technology , There are also technologies based on broadcasting networks (terrestrial digital broadcasting, satellite digital broadcasting), and application-level auxiliary technologies. The mobile multimedia service based on the broadcast network has the advantages of high spectrum utilization, large capacity, relatively l...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04M11/08
Inventor 文海龙沈灿刘美萍朱晓光陈军王标李嵘
Owner ZTE CORP
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