Dynamic browser and server governors using advertisement configuration data sets

Abstract

A microbrowser such as web-enabled wireless telephones and personal digital assistants allows a user to configure types of objects to be blocked from download including object memory consumption, display area, download time, and restrictions on animated images and executable scripts. Microbrowser state conditions such as battery level and network connection mode are considered when providing said limitations such that more restrictions may be placed during low battery periods to maximize battery life. For example, during low battery conditions or analog connection mode, a user may configure an enhanced microbrowser not to download advertisements, run scripts or animated objects in order to maximize remaining battery life. In another example, a user may configure an enhanced microbrowser to block the download of objects containing audio, or which will occupy more than a certain percentage of the available display area.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS (CLAIMING BENEFIT UNDER 35 U.S.C. 120) [0001] This is a divisional application of U.S. patent application Ser. No. 09 / 944,518, docket number AUS920010653US1, filed on Aug. 31, 2001, by Janani Janakiraman, et al.FEDERALLY SPONSORED RESEARCH AND DEVELOPMENT STATEMENT [0002] This invention was not developed in conjunction with any Federally sponsored contract. MICROFICHE APPENDIX [0003] Not applicable. INCORPORATION BY REFERENCE [0004] Related U.S. patent application Ser. No. 09 / 944,518, docket number AUS920010653US1, filed on Aug. 31, 2001, by Janani Janakiraman, et al., is hereby incorporated by reference in its entirety including figures. BACKGROUND OF THE INVENTION [0005] 1. Field of the Invention [0006] The present patent application is a divisional application of U.S. patent application Ser. No. 09 / 944,518, docket number AUS920010653US1, filed on Aug. 31, 2001, by Janani Janakiraman, et al. This invention relates to the art of dynamic confi...

AI Technical Summary

Benefits of technology

[0040] The present invention offers several improvements in the art of delivering electronic content such as advertisements for consumption, e.g., viewing and / or hearing, by a user on a microbrowser by allowing the user to configure which types of objects are not to be downloaded to by the microbrowser, including parameters and characteristics such as memory consumption, display area consumption, communications bandwidth consumption, battery conditions and other state characteristics of the microbrowser.

Problems solved by technology

The microbrowser devices (9), though, typically have lower performance and considerable resource restrictions when compared to computer browsers (1), including much less memory, much smaller display area (and fewer colors in many cases), much slower microprocessor, as well as considerably slow transmission rate between the network (3) and the devices (8, 2).

However, this may still produce an undesirable wireless web browsing experience for a microbrowser user.

This, then, takes time to download to the microbrowser, consumer processing bandwidth and memory, and consumes valuable display area on the microbrowser.

As the commercial paradigm is different in wireless web browsing (connection time is usually charged by the minute rather than a flat-rate per month in regular web browsing), an ad which takes a long time to download will cause a negative consumer reaction as it uses his or her “minutes” and results in increased cost for services for the user.

As each of these advertisements are downloaded, displayed and / or animated, they incrementally increase battery energy consumption through increased processor and resource (display, memory) usage.

This, too, will cause a negative consumer reaction because they are aware that time “wasted” downloading and displaying such adds eventually results in an earlier “battery low” warning.

However, these methods generally include more messages or “handshakes” (e.g., client-server interaction steps) to negotiate which content is available and which content to deliver, making the protocol even more resource-intensive than a nonnegotiable protocol.

Not only does this increase the number of messages sent back and forth to communicate the list and to select the variants, it increases substantially the operating burden of the web site to include maintenance, testing, etc., of all the variants.

Another IETF Request for Comments, RFC 2703, acknowledges the need for a protocol-independent content negotiation technology, but merely provides and framework of problems to be solved and does not provide a solution to the problem.

So, to employ content negotiation method to a protocol such as WAP would necessarily increase the resource requirements (processing power, communications bandwidth, memory consumption) above and beyond the requirements of the current WAP protocol.

As the current WAP protocol is of marginal performance in some situations already, a proposal to increase its resource requirements to add performance negotiability would not be well-received in the industry.

These types of products, though, due to their very nature of their operation, require significant “extra” processor bandwidth and memory so that their “background” operation does not noticeably depreciate the performance of the normal web browser, and as such, are not suitable for use on a microbrowser.

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