Make-up and fashion accessory display and marketing system and method

Abstract

A method for simulating an appearance of make-up and fashion accessories on an image of a consumer and for marketing such products includes compiling a database of a plurality of products having appearance information for each product, acquiring a base image of a consumer having a plurality of pixels, identifying a product application area in the base image having a blending region, where the product application area and blending region thereof being are by sets of pixels of said base image, receiving a product selection from a consumer, retrieving appearance information associated with a selected product from the database, modifying the appearance information of the product application area according to the appearance information of the selected product, blending the blending region with the base image by modifying appearance information of pixels of the blending region according to appearance information of the selected product and according to appearance information of associated pixels of the base image in the blending region, displaying a composite image of the base image as modified and blended in the application area and the blending region thereof, and providing means to display an alternative product within the product application area.

Description

FIELD OF THE INVENTION [0001] The invention pertains to the field of display systems and methods for simulating the appearance of make-up and fashion accessories, and pertains to a method for marketing make-up and fashion accessories. BACKGROUND AND SUMMARY OF THE INVENTION [0002] Consumers of make-up and fashion accessory products, especially “high-end” make-up and fashion accessory products, usually need to see how such products will appear on themselves prior to making a purchase decision. Because of this, make-up and fashion accessory merchants have had a need to rely substantially on physical store locations where consumers can try different make-up applications and accessories. [0003] Some merchants have attempted to use digital computer imaging technology to provide a simulation of make-up products, however, these past systems merely display various types of make-up on models and do not show how such make-up would appear on the consumer. Moreover, these past systems use fixed...

AI Technical Summary

Benefits of technology

Enables consumers to visualize makeup and accessory products in a life-like manner, facilitating purchasing decisions and effective marketing by providing personalized, realistic product simulations over the internet, enhancing consumer engagement and sales.

Problems solved by technology

Some merchants have attempted to use digital computer imaging technology to provide a simulation of make-up products, however, these past systems merely display various types of make-up on models and do not show how such make-up would appear on the consumer.

Moreover, these past systems use fixed photographs and do not provide means to select various combinations of products.

Further, the past systems do not provide means to adjust the amount of make-up products applied.

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