System for Handling Multiple Simultaneous Campaigns That Improves Advertisement Performance Through Shape Based Targeting and Real-Time Impression Acquisition
a technology of shape-based targeting and real-time impression acquisition, applied in the field of computer systems, can solve the problems of limited behavior targeting, limited contextual targeting, and inability of contextual targeting to select its audience, and achieve the effect of reducing the advertisement set and improving the advertisement performan
Inactive Publication Date: 2014-12-25
MAXPOINT INTERACTIVE
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- Description
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- Application Information
AI Technical Summary
Benefits of technology
This approach enhances ad performance by selectively acquiring impressions that reach the desired audience, minimizing wasted impressions and improving campaign effectiveness without relying on individual user habits or prior online presence.
Problems solved by technology
Since the browser has to be seen online at some point before the ad request, behavioral targeting is limited by the number of sites that participate in the page tracking.
Contextual targeting is limited because it is targeting based on a single page's context.
Contextual targeting is not able to select its audience using parameters beyond general content and page keywords of the current page.
Method used
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[0019]A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience. The bid request is transmi...
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A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience. The bid request is transmitted including display instructions associated with an advertisement when the bid is selected, and the advertisement is displayed.
Description
FIELD[0001]The field of the invention relates generally to computer systems. In particular, the present invention is directed to a system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition.BACKGROUND[0002]Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software and / or services to web sites and advertisers to serve ads, count them, choose the ads that will make the website the most money or the advertiser the best return, and monitor progress of different advertising campaigns.[0003]Ad servers come in two flavors: local ad servers and third-party or remote ad servers. Local ad servers are typically run by a single publisher and serve ads to that publisher's domains, allowing fine-grained creative, formatting, and content control by that publisher. Remote ad servers can serve ads across domains owned by mu...
Claims
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IPC IPC(8): G06Q30/02
CPCG06Q30/0276G06Q30/0275G06Q30/0255G06Q30/0251G06Q90/00
Inventor EPPERSON, JOSEPH W.CARLSON, KURT M.FARMER, CHRISTOPHER R.
Owner MAXPOINT INTERACTIVE