Source Based Anonymity and Segmentation for Visitors

a source-based anonymity and visitor technology, applied in the field of proximity recognition systems, to achieve the effect of eliminating unnecessary visit correlation, facilitating correlation of traffic patterns, and limited visitor behavior

Inactive Publication Date: 2017-05-25
INPIXON CANADA INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The invention allows an operator to segment their audience based on their behavior within a specific location. This helps to limit the correlation of behavior between different groups of people. For example, if the operator is a store owner, they can create different segments for different parts of the store or common areas. In a multi-site setting, they can create segments for each individual store or area. This ensures that no one segment correlates with another, so the operator can analyze and improve their audience without interference from other groups. This also allows for more accurate tracking of individual behavior within a location, as each segment will have its own unique identifier.

Problems solved by technology

Website visitors are asked to create such passwords But they will often use weak passwords and use the same password for more than one if not all of their sites.

Method used

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  • Source Based Anonymity and Segmentation for Visitors
  • Source Based Anonymity and Segmentation for Visitors
  • Source Based Anonymity and Segmentation for Visitors

Examples

Experimental program
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Embodiment Construction

[0048]The present invention is described in detail with regard to the drawings.

[0049]Referring to FIG. 1, the principal components to implement the present invention are illustrated in a block diagram. A system and method is provided for proximity detection, recognition and classification of wireless local area network (WLAN) enabled devices without a WLAN infrastructure. The proximity recognition system (PRS) monitors WLAN communications at one or more known locations depicted in FIG. 1 as 100. The proximity of Wi-Fi enabled mobile device 101 or plurality of devices 101, 102, 103 (herein, Wi-Fi Device(s)) is sensed by examining signal strength at proximity recognition device (PRD) 104, 105 when the Wi-Fi device 101 initiates an association request for WLAN access. An identifier of the Wi-Fi e device may be provided in the association request. Association requests may be periodic or may be prompted by a specific response from the WLAN PRD 104 which may operate on one or more WLAN ch...

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Abstract

A method and system for the anonymization and segmentation of the media access control (MAC) addresses reported by visitors' 802.11 enabled devices at a venue operator premises. This system assures a venue operator and its visitors that no individually identifying information about a visitor is re-transmitted or stored that can be traced back to their MAC address, while still allowing the venue operator to obtain venue visitor counts visit frequencies well as traffic patterns during visits (i.e. dwell times at, and movements between, locations within a venue) and counts of common visitors between venues. It also ensures that the data generated is segmented so that the data obtained by two different venue operators is not correlatable between visitors common to the two sets of data.

Description

CROSS-REFERENCES TO RELATED APPLICATIONS[0001]This application claims priority from pending U.S. patent application Ser. No. 14 / 690,347, filed Apr. 17, 2015, the disclosure of which is incorporated herein in its entirety by reference for all purposes.BACKGROUND OF INVENTION[0002]Field of Invention[0003]The present invention relates to systems and methods of proximity recognition systems (PRS's), wherein a visitor's presence and location within a venue are monitored and received by one or more sensor devices located at known locations.[0004]Description of Related Art[0005]This invention uses a similar method and procedure for proximity detection and recognition of WLAN and related enabled mobile devices as described in pending U.S. application Ser. No. 14 / 104,417 (Title: “Method and System for Wireless local area network Proximity Recognition”), which, in its entirety, is incorporated herein by reference.[0006]A growing percentage of people carry an 802.11 enabled device (i.e. smart ...

Claims

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Application Information

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Patent Type & AuthorityApplications(United States)
IPC IPC(8): H04L29/06H04L29/12G06F21/62
CPCH04L63/0421H04W84/12H04L61/6022G06F21/6254H04L2101/622
InventorHALLETT, JAMES FRANCISHARMS, DARYL DEANMOIR, KRIK ARNOLD
OwnerINPIXON CANADA INC