The present invention relates to the technical field of mobile internet, in particular to a method for generating and using bubble data and a geographic expression information system. According to the technical scheme provided by embodiments of the present invention, an existing geographical information system (GIS) is combined with a user-creating-content technology, so that a user can express and share feelings and experiences anywhere and anytime, which are not limited to things in a fixed geographical location. In addition, displayed on the GIS is not only geographic information of streets, parks and the like, but also real-time expression information, i.e., the bubble data, created by the user, thereby realizing mining of user information flow and improving value content of data. The bubble data is used as a carrier to implement geographical sharing of social, business and other information. Furthermore, on-demand map positioning is carried out in a bubble manner, so that the geographical information system is low in resource consumption and high in availability.