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User classifying method, directional advertising launching method, device and system

A targeted advertising and delivery method technology, applied in the Internet field, can solve the problems of inability to guarantee that the advertisements will be placed in front of the truly interested viewers, the degree of real name is not high, and the dependence on user registration information is too large, so as to improve the hit rate, The effect of ensuring accuracy and saving processing resources

Inactive Publication Date: 2007-11-14
TENCENT TECH (SHENZHEN) CO LTD
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AI Technical Summary

Problems solved by technology

[0004] Although the above method can achieve the purpose of delivering targeted advertisements to user groups, this delivery technology relies too much on user registration information, and the current domestic Internet environment is not highly real-named, and anonymous users and user information update Factors such as lag and false user profiles will affect the accurate segmentation of users, so there is no guarantee that ads will be delivered to genuinely interested viewers

Method used

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  • User classifying method, directional advertising launching method, device and system
  • User classifying method, directional advertising launching method, device and system
  • User classifying method, directional advertising launching method, device and system

Examples

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no. 1 example

[0065] Fig. 3 is a first embodiment of a targeted advertisement delivery method provided by the present invention, which mainly includes:

[0066] Step 301, after the user logs in, search for the user category to which the user belongs from the user category database;

[0067] After the user logs in, according to the user's identification, it can be found which user category the user belongs to from the user classification database; the user's identification can be user name, user number, etc., which can uniquely identify the user in the system;

[0068] Step 302, delivering targeted advertisements to the users according to the user classification according to preset rules;

[0069] Because the preferences of users in each user category are different, targeted advertisements are delivered to the users according to preset rules according to the user category to which the users belong. For example, if a user belongs to the category of digital users, when the user logs in, a dig...

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Abstract

The invention discloses the user classification methods, targeted ads methods, devices and systems. In which users classified in the following ways: access to the user clicks on the link, described by the links users determine the content of information of interest from Preferences classification for users to find the distinction between categories of users with the information referred to the users most interested in information matching categories of users; users will be referred to above categories of users join. Directional ads include: user login classification from the user database users find described in the respective categories of users; classification, in accordance with user preferences according to the rules described in users inject targeted advertising. Use of this invention to provide a method of directional ads, ads can be directed to the targeted advertising really interested surfers before.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method for classifying users, a targeted advertisement delivery method, device and system. Background technique [0002] With the development of Internet technology, the personalized needs of users have been further improved. The information on the Internet, such as online advertisements, is constantly changing the way it was broadcast in the past. The new advertising method of precise targeted advertisements for subdivided user groups can be based on the viewer's Preferences, usage habits, geographic location, visit history and other information, and targeted advertisements are placed in front of truly interested viewers. This new advertising technology is targeted advertising technology. The use of targeted advertising technology can satisfy advertisers for their Advertisement needs of potential user groups. [0003] An existing targeted advertisement delivery technolog...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00
CPCG06Q30/02
Inventor 戴钊莫奇黄子光
Owner TENCENT TECH (SHENZHEN) CO LTD
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