System and method for realizing fluid medium advertisement

A streaming media and streaming media server technology, applied in the system field of streaming media advertisement implementation, can solve the problems of poor security, poor technical interoperability, and too close combination of advertisement and content, and achieves high security, low workload, and flexibility. boosted effect

Inactive Publication Date: 2007-11-21
GLOBAL INNOVATION AGGREGATORS LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The disadvantage of this method is: the combination of advertisement and content is too close, and operators cannot insert advertisements during the broadcasting of programs according to user habits
The existing technology has poor intero

Method used

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  • System and method for realizing fluid medium advertisement
  • System and method for realizing fluid medium advertisement
  • System and method for realizing fluid medium advertisement

Examples

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Embodiment Construction

[0031] As shown in FIG. 1 , it is a schematic diagram of a streaming media advertisement realization system according to an embodiment of the present invention, wherein the streaming media advertisement realization system consists of three parts: a business management server 101 , a streaming media server 102 , and a terminal 103 .

[0032] The business management server 101 is: customization of program strategy, delivery of program playlist, customization of advertisement play strategy, advertisement strategy can be played at regular intervals or sequentially, and the streaming media server can be required not to respond to user’s fast forward, fast rewind, pause, etc. action.

[0033] The function of the streaming media server 102 is: responsible for sending the streaming media to the terminal 103, and responding to the user's requests for fast forward, fast rewind, and pause during playback. The streaming media server can push advertisements to users according to the requir...

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PUM

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Abstract

The system comprises: service management server, local stream-media server and terminal. The service management server comprises: a policy-making module and a list-sending module; the policy-making module is used for making advertisement playing policy; the list sending module is used for sending down the program playing list according to the advertisement playing policy. The local stream media server comprises a service operation module used for sending the advertisement content to the terminal based on the requirement of the advertisement and the request from the service management server. The method comprises: making the advertisement playing policy; sending the program playing list; sending the bit-stream containing the advertisement content.

Description

technical field [0001] The invention relates to the technical field of electronic communication streaming media playback, in particular to a system and method for realizing streaming media advertisements. Background technique [0002] Advertising is one of the main sources of revenue for operators. There are many types of advertising business: channel insertion, on-demand insertion. Streaming media technology is one of the main technologies for video transmission on modern broadband networks. When streaming media technology is used for operations, operators need to insert advertisements to obtain revenue, especially when it is difficult to charge users directly. However, the existing advertising insertion methods are all actively sent by the server side, which cannot take into account the user's acceptance and cannot be targeted. [0003] The existing technology is to insert the advertisement directly when the streaming media is produced, the real content and the content ...

Claims

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Application Information

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IPC IPC(8): H04L12/16H04N7/173
Inventor 沈灿
Owner GLOBAL INNOVATION AGGREGATORS LLC
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