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Dispatch system to remote devices

A technology of communication equipment and mobile communication equipment, which is applied in the display field of electronic information on communication equipment, and can solve problems such as limiting advertising expenditures

Active Publication Date: 2011-11-30
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In this way, only those potential consumers who fit a particular profile, or who have taken some action in some way related to that particular advertisement or that related product and / or associated service, will being tracked, which makes it possible for advertisers to limit ad spending

Method used

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  • Dispatch system to remote devices
  • Dispatch system to remote devices
  • Dispatch system to remote devices

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0023] The systems and techniques described herein relate to strategic advertising (ad) serving for mobile devices, which can include dynamic analysis, selection, serving, and presentation of advertisements. The system can take many forms, including wireless mobile phones, personal digital assistants (PDAs), personal communicators, and the like. Data can be entered into the device in a variety of forms, including through a telephone keypad, a stylus, or audio (eg, voice) input. Generally, the system works by receiving user input or selections from the mobile device, identifying one or more suitable advertisements in response to the input, and selecting and providing the appropriate advertisement to the mobile device from two or more available formats for the advertisement. form to operate. The presentation of information or content may be based on one or more requests by the user, based on other information, such as recent behavior of other users of the system, or based on a ...

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PUM

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Abstract

A method and system for presenting promotional content to a user of a communication device involves receiving information from a communication device and identifying a result relating to the information that is capable of being presented in a plurality of formats on the communication device, and dynamically selecting a format for the result from among the plurality of formats, and presenting the result in the selected format for display by the communication device.

Description

technical field [0001] The present disclosure relates to the display of electronic information on communication devices, and more particularly to the audiovisual display of electronic advertisements on communication devices. Background technique [0002] Advertising is the primary means used by sellers of products to communicate with potential buyers in order to influence them to purchase the product and / or service they sell, or to spread information, convey a message, or promote a cause. Advertisers often want to highlight the advantages, benefits, efficacy, and promotions associated with their products and / or services, and often wish to present the information in a manner that is pleasing to the viewer or listener. Effective advertising can enhance consumers' desire for products / services, which can bring increased sales, revenue and profits to product / service providers. However, advertising can be expensive, and companies often devote significant resources to cost-benefit...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/00G06F3/048G06F3/0481H04M1/72445
CPCH04M1/274516G06Q30/02G06F17/30905H04M1/27455H04M1/72561G06Q30/0267G06F16/9577H04M1/27475H04M1/2757H04M1/72445G06F13/00G06F3/00
Inventor 艾尔德·吉尔舒梅特·巴卢哈玛炎·卡姆瓦尔赛德利克·布斯特
Owner GOOGLE LLC