Advertisement playing method, user terminal and application server

A technology for application servers and user terminals, applied in broadcast service distribution, automatic switching office, telephone communication, etc., which can solve problems such as heavy load on the network side

Active Publication Date: 2009-06-10
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides an advertisement playing method, a user terminal and an application server, so

Method used

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  • Advertisement playing method, user terminal and application server
  • Advertisement playing method, user terminal and application server
  • Advertisement playing method, user terminal and application server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] An embodiment of the present invention provides an advertisement playing method, which will be described in detail below in conjunction with the accompanying drawings.

[0025] figure 2 For the method flowchart of this embodiment, please refer to figure 2 , the advertising playing method of the present embodiment mainly includes the following steps:

[0026] 201: After the session is established, the user terminal receives the advertisement information delivered by the network side;

[0027] In this embodiment, the advertisement information is issued by the network side according to the advertisement policy, and generally includes the advertisement ID, the advertisement file name, and the advertisement download path.

[0028] In this embodiment, the advertising strategy is generally set by the advertising service provider, and a set of advertising playing strategies can be formulated according to the user's identity, occupation, hobbies and other parameters. How to...

Embodiment 2

[0089] An embodiment of the present invention also provides a user terminal, which will be described in detail below with reference to the accompanying drawings.

[0090] Figure 7 For the structural block diagram of the user terminal of this embodiment, please refer to Figure 7 , the user terminal of this embodiment mainly includes an advertisement information receiving unit 71, a judging unit 72 and an advertisement playing unit 73, wherein:

[0091] The advertisement information receiving unit 71 is used for receiving the advertisement information issued by the network side;

[0092] The judging unit 72 is used to judge whether the advertisement file corresponding to the advertisement information is stored locally;

[0093] The advertisement playing unit 73 is configured to play the advertisement file locally when the advertisement file is stored locally.

[0094] According to this embodiment, the user terminal further includes:

[0095] The network play request unit 7...

Embodiment 3

[0107] An embodiment of the present invention also provides an advertisement playing method, which will be described in detail below in conjunction with the accompanying drawings.

[0108] Figure 8 For the method flowchart of this embodiment, please refer to Figure 8 , the advertising playing method of the present embodiment mainly includes the following steps:

[0109] 801: The application server sends advertisement information to the user terminal;

[0110] In this embodiment, the application server sends advertisement information to the user terminal according to the advertisement policy, and the advertisement information generally includes advertisement ID, advertisement file name, advertisement download path, and the like.

[0111] In this embodiment, the advertising strategy is generally set by the advertising service provider, and a set of advertising playing strategies can be formulated according to the user's identity, occupation, hobbies and other parameters. Ho...

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PUM

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Abstract

The invention provides an advertisement playing method, a user terminal and an application server. The method comprises: the user terminal receives advertisement information transmitted by a network side; the user terminal judges whether an advertisement file corresponding to the advertisement information is stored locally; the user terminal transmits the stored information to the network side and simultaneously plays the advertisement file locally if the advertisement file is stored locally; and the user terminal transmits information which is not stored to the network side and requests the network side to play the advertisement file if the advertisement file is not stored locally. The embodiment of the invention provides the novel advertisement playing method, changes the prior mode of playing advertisements through the network side completely into the mode of cooperatively playing the advertisements after the terminal and the network side are interactive with each other, lightens the playing burden of the network side, improves the advertisement playing efficiency and quality, and makes users have better experience.

Description

technical field [0001] The invention relates to advertisement playing on the network, in particular to an advertisement playing method on the network, a user terminal and an application server. Background technique [0002] With the rapid development of communication technology and services, the number of terminal users has increased dramatically, and user needs are no longer satisfied with traditional voice call functions. With the continuous development of IMS (IP Multimedia Subsystem, IP Multimedia Subsystem) network and intelligent multimedia terminals, the communication and exchanges experienced by end users have gone beyond the scope of voice exchange, and various multimedia applications have emerged one after another. Playing advertisements to terminals is One of the very common applications. [0003] figure 1 It is a schematic diagram of advertising playing network in the prior art, such as figure 1 As shown, the advertisement file is stored in the NFS (Net File S...

Claims

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Application Information

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IPC IPC(8): H04W4/06H04W8/18H04W76/02H04M3/487H04L29/08
Inventor 黄明登胡云杨能武郭鹏
Owner HUAWEI TECH CO LTD
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