Advertisement playing method, user terminal and application server

A technology for application servers and user terminals, applied in broadcast service distribution, automatic switching office, telephone communication, etc., which can solve problems such as heavy load on the network side
CN101453699AActive Publication Date: 2009-06-10HUAWEI TECH CO LTD
0 Cites 29 Cited by

Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
HUAWEI TECH CO LTD
Publication Date
2009-06-10

Smart Images

  • Figure 1
    Figure 1
  • Figure 2
    Figure 2
  • Figure 3
    Figure 3
Patent Text Reader

Abstract

The invention provides an advertisement playing method, a user terminal and an application server. The method comprises: the user terminal receives advertisement information transmitted by a network side; the user terminal judges whether an advertisement file corresponding to the advertisement information is stored locally; the user terminal transmits the stored information to the network side and simultaneously plays the advertisement file locally if the advertisement file is stored locally; and the user terminal transmits information which is not stored to the network side and requests the network side to play the advertisement file if the advertisement file is not stored locally. The embodiment of the invention provides the novel advertisement playing method, changes the prior mode of playing advertisements through the network side completely into the mode of cooperatively playing the advertisements after the terminal and the network side are interactive with each other, lightens the playing burden of the network side, improves the advertisement playing efficiency and quality, and makes users have better experience.
Need to check novelty before this filing date? Find Prior Art

Description

technical field

[0001] The invention relates to advertisement playing on the network, in particular to an advertisement playing method on the network, a user terminal and an application server. Background technique

[0002] With the rapid development of communication technology and services, the number of terminal users has increased dramatically, and user needs are no longer satisfied with traditional voice call functions. With the continuous development of IMS (IP Multimedia Subsystem, IP Multimedia Subsystem) network and intelligent multimedia terminals, the communication and exchanges experienced by end users have gone beyond the scope of voice exchange, and various multimedia applications have emerged one after another. Playing advertisements to terminals is One of the very common applications.

[0003] figure 1 It is a schematic diagram of advertising playing network in the prior art, such as figure 1 As shown, the advertisement file is stored in the NFS (Net File S...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More