Method, system and stream medium server for transmitting stream medium advertisement based on wireless terminal
A streaming media server and wireless terminal technology, applied in broadcast related systems, two-way working systems, broadcasting devices, etc., can solve the problems of unfavorable advertising provider interests, advertisements cannot be watched by users, etc., and achieve the effect of large advertising effect
Inactive Publication Date: 2009-07-01
芯盾物联(北京)信息技术有限公司
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However, only making selections on the client side cannot fundamentally solve the existing confusion in which the server provides advertisements, and this technical solution will cause a large number of advertisements to be unwatchable by users due to the user's skip selection, which is also not conducive to advertisement providers. Interests
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[0022] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with the embodiments and accompanying drawings. Here, the exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention.
[0023] An embodiment of the present invention provides a streaming media advertisement delivery system based on a wireless terminal. The system is based on the architecture of client / server, and provides streaming media files on the server for users to choose, and users can watch in real-time on-demand or download. The server side selects and binds an advertisement related to the content according to the content of the streaming media file, and the streaming media file and the advertisement bound to it together form complete streaming media information. In this way, the advertisement that the ...
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The invention provides a method, a system and a stream-media server based on a wireless terminal and used for delivering stream-media advertisements. The method comprises the following steps: adding a stream-media file; searching the advertisements related to the content of the added stream-media file; binding the stream-media file and the advertisements related to the content of the stream-media file together, and forming the complete stream-media information; and choosing and playing the complete stream-media information. The technical scheme of the invention can realize that the relevant advertisements can be provided on the server terminal pertinently according to the program contents, enable the advertisement putter to deliver the advertisements to a user who is closest to the advertisement goal user group, so as to achieve the maximal advertising effect in the minimum advertisement-putting range.
Description
technical field [0001] The present invention relates to the application field of streaming media, in particular to a wireless terminal-based streaming media advertisement delivery method, system and streaming media server. Background technique [0002] With the increasingly perfect development of mobile phone functions, viewing multimedia information on mobile phones, such as watching TV in real time and watching movies on demand, is already within reach. The streaming media of mobile phones contains a wealth of information and stronger entertainment, which is gradually accepted by the majority of mobile phone users. [0003] Mobile phone advertisements also emerged as the times require. Many users don't like advertisements very much, especially if they have nothing to do with themselves. This will not only affect users to use mobile phones to watch streaming media information, but also cause adverse effects. Advertisers always hope that users can receive as much informatio...
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IPC IPC(8): H04N7/24H04N7/173H04H60/16
Inventor 杨成功孙卫平张建宁张爱洁刘宇卓
Owner 芯盾物联(北京)信息技术有限公司