Realization of mobile phone-oriented media

Abstract

The invention relates to realization of a mobile phone-oriented media. Due to the adoption of the media, a solution of media audience selection, alternative transmission and appropriate show for the problems of small mobile phone screen and spammed advertisement flooding is provided. The media is operated by using a service agent platform and is characterized in that: a mobile phone user uses a client software service for free; and the service agent platform automatically finds a target object of the media through data mining and transmits a prompt to the target object. Under the default or approval of the target object, a client uploads and shows the media on a mobile phone at an appropriate moment or transmits the media to a near-distance large-screen media player for showing through a wireless network and also supports point-to-point transmission and group broadcasting of the media between mobile phone users so as to achieve optimal media effect. The mobile phone-oriented media can be widely applied in the fields of mobile phone advertisements and mobile phone digital entertainment.

Description

technical field [0001] The patent of the present invention relates to the realization of mobile phone directional communication media, and specifically relates to a media directional communication system that transmits data through mobile networks and wireless networks, and is supported by data mining technology for mobile phones and media on-demand players. Background technique [0002] With the improvement of mobile network and wireless network bandwidth, monthly subscription or decline, mobile data value-added services will be a market with huge potential, and mobile advertising media will be the breakthrough point. [0003] At present, there are various modes of mobile advertising. According to communication technology, it can be divided into SMS advertisement, Bluetooth advertisement, WAP advertisement and subscription advertisement, as shown in Table 1: [0004] Table 1. Comparison of various mobile phone advertisements [0005] [0006] Although SMS advertising i...

AI Technical Summary

Problems solved by technology

[0007] 1. The problem of user initiative: In the current market environment, users will not install a special client for some preferential advertisements, and users are also worried about the leakage of mobile phone numbers

[0008] 2. The problem of timing selection: users can only receive passively at any time. Even if they subscribe to advertisements, pushing a large number of advertisements at any time will interrupt user operations and become spam advertisements, which may easily arouse users' disgust

[0009] 3. The problem of unclear audience: due to the lack of integration and data mining of background information and behavior information of mobile phone users, the advertising content is not targeted, the audience is not interested, and the advertising effect is not good

[0011] 1. Hardware limitations of mobile terminals: less memory, small screen, poor media display effect

[0012] 2. User information is opaque: Operators control key information such as user mobile phone numbers and location, and it is difficult for the mobile Internet to integrate user background information and behavior information, which limits the application of relevant data mining and search technologies

[0013] 3. The integration and application of mobile communication network and wireless network is difficult: there are many technical standards of wireless network, which are changing with each passing day.

Moreover, the application of P2P technology, streaming media technology and BT technology in mobile communication is still immature

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