Mobile advertisement releasing system, method and related device

An advertising publishing and mobile advertising technology, applied in the field of mobile Internet, can solve the problems of waste of resources, low information carrying capacity of mobile advertising expressiveness, and inability to meet user needs, so as to avoid waste of resources and meet user needs.

Inactive Publication Date: 2011-06-01
CHINA MOBILE GRP HENAN CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0007] In view of this, the present invention provides a mobile advertisement publishing system and method to solve the problems of low expressiveness and information carrying capacity of existing mobile advertisements, as well as resource waste caused by inability to meet user needs

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  • Mobile advertisement releasing system, method and related device
  • Mobile advertisement releasing system, method and related device
  • Mobile advertisement releasing system, method and related device

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Embodiment Construction

[0029] As a hot business model, mobile advertising has the characteristics of high reach rate and good focus effect. At the same time, the advertising audience is a huge number of mobile users. However, the existing mobile advertising has low expressiveness and low information carrying capacity, which cannot meet user needs and lead to resource failure. waste problem. The embodiment of the present invention aims to provide a mobile advertisement publishing system and method, so that when a mobile user accesses the mobile Internet through a mobile terminal, through information interaction with the advertisement server on the network side, the advertisement server on the network side The attribute information selects an appropriate advertising service plan for it, and publishes advertisements to the mobile terminal according to one or more advertising service plans selected for the mobile terminal for viewing by mobile users. The preferred embodiments of the present invention wi...

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Abstract

The invention discloses a mobile advertisement releasing system and method, aiming at solving the problems of low expressive force and poor information bearing capacity in the traditional mobile advertisement and resource waste because a user demand cannot be satisfied. The invention also provides a mobile terminal and an advertisement server. The mobile advertisement releasing system comprises the mobile terminal and the advertisement server, wherein the mobile terminal is used for reporting the obtained attribute information of the terminal to the advertisement server of a network side when the set synchronous triggering condition is met, and extracting and displaying an advertisement according to advertisement releasing information issued by the advertisement server; the advertisement server is used for determining an advertisement service plan which can be triggered by the attribute information according to the attribute information reported by the mobile terminal and generating the advertisement releasing information to be issued to the mobile terminal on the basis of the determined advertisement service plan.

Description

technical field [0001] The present invention relates to the field of mobile Internet, in particular to a mobile advertisement publishing system, method and related equipment. Background technique [0002] The release of mobile advertisements in the prior art mainly pushes mobile advertisements to mobile users by means of text or graphic push, mainly utilizing SMS (Short Messaging Service, Short Message Service), MMS (Multimedia Messaging Service, Multimedia Message Service) , WAP PUSH (Wireless Application Protocol PUSH, wireless application protocol push) mass sending technology and WAP page embedded advertisement technology, the former is referred to as mass advertisement, and the latter is referred to as page advertisement. [0003] There are two ways to implement mass advertising, such as figure 1 shown. One implementation method is called the gateway method, which uses the SMS or MMS gateway equipment of the mobile operator to send the MSISDN (Mobile Station Internati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/06H04W88/18
Inventor 曾晖
Owner CHINA MOBILE GRP HENAN CO LTD
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