Advertising system and method

A technology of advertising and advertising, which is applied in the direction of business, instruments, electrical components, etc., can solve problems such as no solutions, and achieve the effects of convenient docking, good scalability, and good scalability

Inactive Publication Date: 2011-08-03
SHENZHEN LONG VISION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the advertisement delivery system in the prior art can only perform advertisement delivery in a specific business
The future application trend is that the advertising delivery system needs to be able to flexibly connect with various business systems, so as to realize the delivery of advertisements in various types of businesses, but there is no solution for this at present

Method used

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  • Advertising system and method
  • Advertising system and method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0035] image 3 It is a schematic structural diagram of the advertisement placement system in Embodiment 1 of the present invention, and the system includes: advertisement placement statistics subsystem, advertisement decision-making subsystem, advertisement campaign management subsystem and advertisement placement adaptation subsystem.

[0036] The electronic navigation subsystem in the video-on-demand system will provide a page. After the user selects the corresponding option for advertisement delivery on the page through the digital TV receiving terminal, that is, triggers the advertisement delivery, the electronic navigation subsystem will send the advertisement delivery adaptation subsystem Ad serving request.

[0037] The above advertisement delivery adaptation subsystem includes an advertisement delivery request adaptation unit and a playlist adaptation unit. Wherein, the advertisement delivery request adaptation unit is used to receive the advertisement delivery reque...

Embodiment 2

[0043] Figure 4 It is a schematic structural diagram of the advertisement placement system in Embodiment 2 of the present invention, which includes: advertisement placement statistics subsystem, advertisement decision-making subsystem, advertisement activity management subsystem and advertisement placement adaptation subsystem.

[0044] The session resource management subsystem in the video-on-demand system, after receiving the video-on-demand request sent by the digital TV receiving terminal, determines the video server that pushes the video stream for the digital TV receiving terminal, and sends the video-on-demand request and the determined video server information to Adapt the subsystem for ad serving.

[0045] The above advertisement delivery adaptation subsystem includes an on-demand request analysis unit and an adaptation execution unit. Wherein, the on-demand request analysis unit is used to analyze the on-demand request sent by the session resource management subsys...

Embodiment 3

[0056] The advertisement delivery request from the third-party service system in step 502 is: the digital television receiving terminal triggers the advertisement delivery request sent by the third-party service system.

[0057] Returning the adapted playlist to the third-party business system in step 504 is: sending the adapted playlist to the digital TV receiving terminal through the third-party business system, and the digital TV receiving terminal sends the playlist through the third-party service system. The third-party business system sends it to the video server. For example, when the third-party service system is a video-on-demand system, the digital TV receiving terminal can carry the playlist in the video-on-demand request according to the user's video-on-demand instruction, and send it to the video server through the video-on-demand system.

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Abstract

The invention discloses an advertising system and an advertising method. In the advertising system, an advertising adaptive subsystem adapts content interacted between an advertisement deciding subsystem and a third-party service system, so the advertisement deciding subsystem and an advertisement activity management subsystem in the advertising system can process advertising requests in various services without any change; therefore, the advertising system can be conveniently butted with the third-party service system and has high expansibility.

Description

technical field [0001] The invention relates to information release technology, in particular to an advertisement delivery system and method. Background technique [0002] With the rapid development of Internet Protocol Television (IPTV, Internet Protocol Television) technology, there are more and more advertising platforms developed based on IPTV technology. Through advertising platforms, users can obtain the advertisements they want to watch in a timely manner. Suppliers can also understand the user's advertising needs, and thus adjust the content of advertising in a timely manner. [0003] The advertising system and its implementation method applied to IPTV in the prior art can realize the insertion of advertisements in virtual channels and the insertion of advertisements before video on demand (VOD, Video On Demand) programs by using the electronic program guide (EPG, Electronic Program Guide) page. [0004] However, the advertisement delivery system in the prior art ca...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/431H04N21/238G06Q30/00
Inventor 王同刚
Owner SHENZHEN LONG VISION
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