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Cloud computing-based audience behavioral analysis advertisement targeting system

A behavioral analysis and orientation system technology, applied in computing, special data processing applications, business, etc., can solve problems such as large market space, and achieve the effect of improving compatibility and performance

Inactive Publication Date: 2011-11-09
悠易互通(北京)广告有限公司
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  • Claims
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AI Technical Summary

Problems solved by technology

[0004] At present, advertisers have gradually formed an understanding of precise placement, and the demand for precise placement is becoming stronger and stronger. However, due to the barriers of technology and media resources, this part of the market is still at a relatively early stage, and the market space is huge

Method used

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  • Cloud computing-based audience behavioral analysis advertisement targeting system
  • Cloud computing-based audience behavioral analysis advertisement targeting system
  • Cloud computing-based audience behavioral analysis advertisement targeting system

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Embodiment Construction

[0054] The system of the present invention will be further described in detail below in conjunction with the accompanying drawings and the embodiments of the present invention.

[0055] In the field of Internet advertising technology, there are mainly the following technologies around the audience behavior targeting work in the world:

[0056] 1. Real-time search technology

[0057] The web browsing behavior of Internet users is an important data source for tracking user behavior, and it is also the most extensive data source for independent users. It is the first thing to achieve comprehensive tracking of the user's Internet browsing behavior as much as possible through various methods such as advertisement codes. However, the URLs of the collected user access records (hereinafter referred to as monitoring points) have no direct meaning, and the corresponding page content of the URL must be queried through a dedicated search engine technology. This requires our own search t...

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Abstract

The invention relates to a cloud computing-based audience behavioral analysis advertisement targeting (ABT) system, which mainly comprises a user track storage module, a user behavioral analysis module, a composite search module, a webpage body copy analysis module, a real-time targeting module and a cluster scheduling and management module. In the cloud computing-based audience behavioral analysis advertisement targeting system, the behaviors of Internet users can be studied by data mining analysis, cloud storage and cloud computing technologies to analyze and judge the user attribute and hobby and interest of each Internet audience accurately, so that corresponding types of advertisements can be released accurately according to the interesting points and additional attributes of the audiences.

Description

technical field [0001] The present invention relates to network advertisement release, web text mining and information retrieval technology, in particular to a cloud computing-based audience behavior analysis advertisement orientation system (referred to as "ABT system"). Background technique [0002] China's Internet advertising is in a period of vigorous development. According to CNNIC's "26th Statistical Report on Internet Development in China", as of the end of June 2010, the number of Internet users in my country reached 420 million, and the Internet penetration rate continued to rise to 31.8%. . With the rapid development of the Internet, online advertising has also developed rapidly. The Internet has become the fourth largest advertising medium after TV broadcasting, newspapers and magazines and outdoor advertising. With the continuous increase of the number of Internet users and the continuous advancement of network technology, online advertising will become one of ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 张杰刘奎飞
Owner 悠易互通(北京)广告有限公司
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