Method and system for audience evaluation investigation of TV programs

Abstract

The invention discloses a TV program audience evaluation investigation method: parameters are set in the audience evaluation investigation system in advance, and the audience evaluation investigation system initiates a request for evaluation of the TV program according to the settings during the audience watching the TV program. The set-top box that meets the viewing conditions set in the system will automatically pop up the program evaluation interface on the TV screen, and the audience will evaluate the TV program according to the guidance of the interface. After the evaluation is completed and confirmed by the audience, the set-top box will send the evaluation data of the audience to the front-end platform , the front-end platform associates the evaluation data with the TV program being evaluated and stores them in the database. At the same time, the invention also discloses a TV program viewer evaluation investigation system, the system includes a front-end platform and a set-top box client module, and the front-end platform includes an evaluation management subsystem and a database subsystem. The method and system provided by the invention can accurately collect and count audience evaluation data on TV programs.

Description

Technical field [0001] The present invention belongs to the category of digital television technology, and in particular relates to a method and system for viewer evaluation and investigation of television programs. Background technique [0002] Audience evaluation has important reference value for evaluating TV programs and improving TV program production. At present, many TV stations collect audience evaluation data for TV programs by audience consultation and audience letter feedback, and use the statistical results of these data as the audience's evaluation opinions on TV programs. This kind of audience evaluation method is relatively complicated to implement and is not suitable for large-scale promotion and application, which inevitably has the defect of too few survey samples, which leads to the result that the survey samples are not widely representative and the evaluation results are low in credibility. [0003] With the continuous promotion and popularization of digital T...

AI Technical Summary

Problems solved by technology

The method disclosed in the patent with the application number 201010191838.5 does not conform to the viewing habits of the viewers. It is easy for the viewers to forget to initiate evaluation requests during the process of watching TV programs, which leads to a significant reduction in the number of viewers participating in the evaluation, and the viewers go to the TV program later. The act of rating a TV show can also greatly reduce the validity and credibility of the rating

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