Method and device for analyzing operation quality of promoted account
A technology for promoting accounts and user equipment, which is applied in the field of analyzing the operation quality of promotion accounts, and can solve problems such as technical complexity, increasing promotion budget or promotion efforts, and intensifying the analysis of promotion account operation quality, so as to facilitate management and improve promotion effectiveness , Improve the effect of user experience
Active Publication Date: 2012-04-04
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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Problems solved by technology
[0003] However, due to the technical complexity of search promotion, such as the selection of promotion keywords, the setting of search matching mode, the connectivity and access friendliness of the website to be promoted, etc., it is generally difficult for promotion users to analyze the operation quality of their promotion accounts. Needless to say, improve its search promotion technology to enhance its promotion effectiveness
In particular, with the rapid growth of the promotion keywords in the promotion account, there are tens of thousands, and some even exceed one million. Combined with search technologies such as complex matching patterns, a promotion user may face the problem of massive data. pressure, which further exacerbates the dilemma of promotion account operation quality analysis
Obviously, such a situation cannot be effectively resolved simply by increasing the promotion budget or efforts
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[0021] The present invention will be described in further detail below in conjunction with the accompanying drawings.
[0022] figure 1 It is a flow chart of a method according to one aspect of the present invention, showing a process for analyzing the operation quality of a promotion account. Wherein, this process can be implemented not only at the network equipment side, but also at the user equipment side. Here, network devices include but are not limited to network hosts, single network servers, multiple network server sets, or computer collections based on cloud computing; user equipment can be any one that establishes a connection with the network equipment through a client or a browser, and Electronic products that can interact with promotion users through keyboards, mice, remote controls, touch pads, or handwriting devices, such as computers, tablets, mobile phones, PDAs, PPCs, or IPTVs. Those skilled in the art should be able to understand that the above-mentioned n...
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The invention aims to provide a method and a device for analyzing operation quality of a promoted account. The device is used for obtaining a base attribute of the promoted account; obtaining a quality attribute of the promoted account; and carrying out analysis processing according to the quality attribute and the base attribute so as to obtain an analysis result corresponding to the promoted account. Compared with the prior art, according to the invention, the operation quality of the promoted account can be conveniently and efficiently analyzed, so that the possibility that a promoted user further improves a promoted technology so as to improve promoted effectiveness can be realized, convenience is provided for the user to manage the promoted account simultaneously, and the use experience of the promoted user is enhanced.
Description
technical field [0001] The invention relates to the field of Internet search, in particular to a technology for analyzing the operation quality of promotion accounts. Background technique [0002] With the rapid development of communication technology and the comprehensive popularization of Internet applications, more and more people use search promotion technology to promote network information, so as to present their information, products or services to more network users. [0003] However, due to the technical complexity of search promotion, such as the selection of promotion keywords, the setting of search matching mode, the connectivity and access friendliness of the website to be promoted, etc., it is generally difficult for promotion users to analyze the operation quality of their promotion accounts. Needless to say, improve its search promotion technology to enhance its promotion effectiveness. In particular, with the rapid growth of the promotion keywords in the pr...
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IPC IPC(8): G06F17/30G06Q30/02
Inventor 徐勇明徐惠赵珅李源泉方子恺沈丽
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD