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Data control method based on data platforms

A data platform and data control technology, applied in the field of data processing, can solve problems such as unmanageable feature analysis, and achieve the effect of improving operational data analysis capabilities, strong visualization, and reducing operating costs

Active Publication Date: 2013-06-05
北京百分点科技集团股份有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0013] The technical problem to be solved by the present invention is to provide a data control method based on the data platform, which solves the current problem that the analysis of the operation and management characteristics of the data platform cannot be carried out, and the user's access behavior data and transaction business system data cannot be independently realized on the website. Integrate and perform data association control under a unified framework, and at the same time improve the speed of data search through new data control methods

Method used

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Embodiment Construction

[0028] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0029] The invention relates to an online data analysis technology, mainly composed of reliability of network transmission, load balancing, distributed computing, machine learning and other parts.

[0030] The present invention can realize a large data analysis framework that can process massive data, whose framework can be easily extended horizontally, and whose display and functions can be easily changed. It mainly involves four technologies: data warehouse ...

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Abstract

The invention discloses a data control method based on data platforms. The data control method includes: (1) acquiring data of a plurality of the data platforms and integrating the data, wherein the integrated data includes user data of the data platforms, original data of data items, multi-dimensional descriptions of user behavior, multi-dimensional descriptions of the data items, online data and offline data; (2) processing the integrated data in a distributed processing frame mode and performing normalization operation, standardization operation and data cleaning operation, wherein the normalization operation refers to performing normalization operation to numerical data, the standardization operation refers to organizing the data in structuralization, keeping the data integrity, reducing redundancy and increasing the uniformity of the data, and the data cleaning operation refers to perform the data cleaning operation to incomplete data, wrong data and repeated data; and (3) extracting the processed data and displaying the data. The data control method based on the data platforms improves the speed of data searching through a novel data control mode.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a data control method based on a data platform. Background technique [0002] Website analysis is the research on the behavior of website visitors. For the application background of the data platform, website analysis especially refers to the collection and analysis of a series of user behaviors of website visitors, and the analysis of whether they meet the goals of the website, including the promotion and operation analysis of the website, Behavior pattern recognition of users and visitors, and analysis of sales and business conditions. [0003] The development of general website analysis is becoming more and more mature in China, and it provides many and different products for different target users, such as: [0004] Baidu Statistics: It can provide real-time data reports, support heat maps, Baidu collection and query, promotion evaluation, and is deeply integrated wi...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 苏萌柏林森张韶峰陈浪仙龚亮李渭民
Owner 北京百分点科技集团股份有限公司
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