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Keyword putting price optimizing process method and system

A processing method and processing system technology, applied in the keyword placement price optimization processing method and system field, can solve the problems of cumbersome price adjustment processing process, inaccurate placement price and bidding, etc., to save adjustment time, avoid processing burden, fast and accurate The effect of adjustment

Inactive Publication Date: 2013-06-19
ALIBABA GRP HLDG LTD
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AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved in this application is to provide a keyword placement price optimization processing method and system, which can solve the problems of inaccurate bidding and cumbersome price adjustment process of placing keywords outside the station

Method used

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  • Keyword putting price optimizing process method and system
  • Keyword putting price optimizing process method and system
  • Keyword putting price optimizing process method and system

Examples

Experimental program
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Embodiment 1

[0063] refer to figure 2 , which shows Embodiment 1 of a keyword placement price optimization processing method of the present application, including the following steps:

[0064] Step 101, acquiring historical placement data of keywords that have been placed outside the site, the historical placement data including placement price and revenue under the placement price.

[0065] Wherein, the placement price may be the price of any one placement of the keyword, or the real-time placement price of the keyword. The revenue under the placement price is the sum of the revenue brought by keywords within a certain period of time or within a certain number of clicks under the placement price, which can be determined according to the on-site revenue model. For example, if clicks generate revenue, the revenue under the delivery price can be the sum of all click revenues within a certain period of time (such as one hour), or the sum of revenue from a fixed number of clicks (10 times). ...

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Abstract

The invention provides a keyword putting price optimizing process method. The method comprises: obtaining historical putting data of a keyword which is already put outside of a station, wherein the historical putting data comprises a putting price and income under the putting price; confirming an actual input-output ratio of the keyword based on the putting price and the income under the putting price; judging if the actual input-output ratio is the same as an expected input-output ratio, if not, confirming an object putting price which meets income maximization based on a predetermined income maximization model; adjusting the actual putting price of the keyword to the object putting price, and putting the adjusted object putting price outside the station. The invention further provides a keyword putting price optimizing process system for achieving the method. The keyword putting price optimizing process method and the system can enable the putting price, to be put outside the station, of the keyword to be accurate, and the processing of price adjustment is simple.

Description

technical field [0001] The present application relates to the technical field of computer data processing, and in particular to a keyword placement price optimization processing method and system. Background technique [0002] Generally speaking, the potential income of a website (inside the station) is directly proportional to the visit traffic. Therefore, the website will increase the visit traffic in various ways. Advertisement placement on other websites is one of the methods, and users who visit other websites are introduced to the website by clicking on advertisements. [0003] At present, keywords are mostly used for advertising on other websites (off-site). Because of the limitation of the number of keywords to be placed, it is particularly important to determine what kind of keywords to put in and the time to put each keyword. At present, most of the online advertisement delivery systems are bidding advertisement systems, such as search engine advertisement placeme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 张涛孟晓楠
Owner ALIBABA GRP HLDG LTD
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