Mobile terminal information pushing method and device

An information push, mobile terminal technology, applied in special data processing applications, instruments, electrical digital data processing and other directions, can solve problems such as long time, and achieve the effect of speeding up processing speed, speeding up computing speed, and speeding up push speed

Inactive Publication Date: 2013-07-24
亿赞普(北京)科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It is not difficult to see from this that in the existing mobile terminal information push process, especially in the push process of wireless advertisements, the retrieval time of information is proportional to the amount of information data. When matching information, it takes a long time

Method used

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  • Mobile terminal information pushing method and device
  • Mobile terminal information pushing method and device
  • Mobile terminal information pushing method and device

Examples

Experimental program
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Embodiment Construction

[0016] The following will combine Figure 1 to Figure 4 The technical solutions of the present invention are further described through specific implementation methods.

[0017] like figure 1 As shown, a mobile terminal information push method includes:

[0018] Step 101, make preparations and start.

[0019] Step 102, obtaining all the information data in the information list and temporarily storing them in the memory, splitting the information data according to the attribute value of the field, and establishing an inverted index from each attribute value to the information list;

[0020] Wherein, the information data is pre-stored in a persistent database;

[0021] In this embodiment, the information refers to wireless advertisements. Each item in the inverted index includes an attribute value and the position of each advertisement data with the attribute value. Since the attribute value is not determined by the advertisement data, Instead, the location of the advertiseme...

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Abstract

The invention relates to the field of information pushing, in particular to a mobile terminal information pushing method and a mobile terminal information pushing device. The mobile terminal information pushing method includes the steps of obtaining all the information data in information lists, conducting partition on the information data according to attribute values, setting up reverse indexes from every attribute values to the information lists, analyzing requirement data of received application information sent by a client-side, generating a series of index conditions, reading the information lists corresponding to the index conditions in the reverse indexes, sequencing the information lists corresponding to every index conditions according to logical relationship among the index conditions, generating sequenced information lists of requirement meeting data, and sending the sequenced information lists to the client-side. According to the mobile terminal information pushing method and the mobile terminal information pushing device, the information pushing processing speed is quickened, especially when information data amount is large, the pushing speed can greatly quickened. After the reverse indexes are set up, the calculating speed among the attribute values of a plurality of dimensionalities is also quickened, and setting of a more complex model which enables the information pushing to be conducted is benefited.

Description

technical field [0001] The invention relates to the field of information push, in particular to a mobile terminal information push method and device. Background technique [0002] Wireless advertising is a new development trend of online advertising. It is a form of online marketing aimed at mobile phone users. Wireless advertising is aimed at promoting corporate products and services. It targets 600 million mobile phone users in China. , MMS and WAP as information carriers, using the characteristics of immediacy, portability, personalization and privacy of mobile phones, to carry out accurate, interactive and ubiquitous advertising and marketing models, it is following TV, radio, newspapers and the Internet. Fifth largest media. The logic of the existing wireless advertising push system is generally: obtain all advertisements and their attributes from the persistent storage database, and store them in memory or cache; parse the requested data, and generate a series of prec...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 刘晓佳罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司
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