A Method of Analyzing TV Program Viewing Situation Based on Weibo

A TV program and viewing status technology, applied in the direction of digital data processing, special data processing applications, instruments, etc., can solve the problems of inability to obtain recordings, inability to obtain evaluations of user-specific programs, etc.

Inactive Publication Date: 2016-09-28
王永恒
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Although this method can improve the accuracy of ratings, there are two shortcomings in this method: (1) recordings cannot be obtained for viewing means such as computers and mobile phones; (2) only ratings can be obtained, and user characteristics of different programs cannot be obtained , user ratings on programs, etc.

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  • A Method of Analyzing TV Program Viewing Situation Based on Weibo
  • A Method of Analyzing TV Program Viewing Situation Based on Weibo
  • A Method of Analyzing TV Program Viewing Situation Based on Weibo

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Embodiment Construction

[0058] The present invention will be further described below with reference to the drawings and embodiments.

[0059] Reference figure 1 , This embodiment includes the following steps:

[0060] (1) Build the thesaurus: download the thesaurus from the Sogou cell thesaurus, combine the downloaded thesaurus to form a basic thesaurus in the TV field, and update it regularly;

[0061] (2) Establish a microblog-TV program mapping: firstly establish a program sample library, extract daily microblogs based on sample feature words, filter the acquired microblogs, and use the text processing package in the data analysis open source tool for text classification. The text processing package does not support Chinese. First, add the Chinese word segmentation to the space and "simulate" English to achieve classification;

[0062] (3) Data analysis: daily analysis and multi-dimensional analysis are performed on the Weibo-TV program mapping established in step (2). The daily analysis includes sentime...

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Abstract

A method based on microblogs for analyzing audience rating situations of television programs comprises the following steps of (1) establishing a word bank, (2) establishing a microblog-television program map, (3) carrying out data analysis, and (4) revealing visual results, wherein analyzed results of the step (3) is revealed through a report form and a graphic form. The method based on the microblogs for analyzing the audience rating situations of the television programs has the advantages of being wide in analyzing range, comprehensive in analyzing content, flexible in analyzing process, and high in analyzing efficiency.

Description

Technical field [0001] The present invention relates to the technical field of computer applications, in particular to a method for analyzing the viewing situation of TV programs based on microblogs. Background technique [0002] As a classic media, television has a significant impact on society and people's lives. At present, my country's TV industry is booming, and competition among TV stations, especially satellite TVs, is fierce. Various satellite TVs have launched their own trump card programs to attract audiences, such as "I am a singer" by Hunan Satellite TV, "If You Are the One" by Jiangsu Satellite TV, and "The Voice of China" by Zhejiang Satellite TV. A comprehensive analysis of TV program ratings and audience opinions is of great value to the development strategy, program production, and audience interaction of the TV station. [0003] With the popularization of the Internet, smart phones, and mobile devices, the TV industry has entered a new era—the era of social TV. ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06F17/27
Inventor 王永恒杜凯王乐袁志坚付伟陈颖文
Owner 王永恒
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