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A method and device for docking an advertisement push platform with a dsp server

An advertising push and server technology, applied in the Internet field, can solve the problems of unsuccessful docking, low efficiency, and not enough intuitiveness, and achieve the effect of reducing workload

Active Publication Date: 2018-08-07
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The DSP side of the above-mentioned docking method cannot directly know the docking result, and can only be notified by the advertising push platform side, so it is not intuitive enough for the DSP side
Moreover, in the actual docking process, the unsuccessful docking is generally caused by technical defects on the DSP side.
Since the DSP side cannot directly know the docking results, the advertising push platform side can only analyze the reasons for the unsuccessful docking, and then communicate with the DSP side, which increases the workload of the advertising push platform side; Unable to obtain an intuitive experience, when the two parties analyze the reasons for the unsuccessful docking, there will often be communication problems, which makes the problem-solving efficiency low

Method used

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  • A method and device for docking an advertisement push platform with a dsp server
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  • A method and device for docking an advertisement push platform with a dsp server

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Embodiment Construction

[0032] The present invention provides a docking method for an advertisement pushing platform and a DSP server, which can be applied to the DSP server side. The execution body of the method may be a docking device between an advertisement pushing platform and a DSP server, hereinafter referred to as a docking device. It is an independent functional entity or a functional module installed in the DSP server.

[0033] With the technical solution of the present invention, in addition to reducing the workload on the advertisement push platform side and making the problem solving efficiency higher when the docking is unsuccessful, it can also achieve direct online docking. When the docking is successful, directly DSP advertisements are displayed on the advertisement display equipment of the advertisement push platform.

[0034] The docking method provided by the embodiment of the present invention may be as follows figure 2 As shown, first, the DSP user sets the URL of the DSP server and...

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Abstract

The embodiment of the present invention discloses a method and device for connecting an advertisement push platform and a DSP server, which is applied to the DSP server side. The method includes: receiving DSP configuration information input by a DSP user; Advertisement display request; Send the advertisement display request and the DSP configuration information to the back-end server in the advertisement push platform, so that the back-end server communicates with the DSP server according to the configuration information of the DSP butt. Adopting the technical scheme of the present invention, when the docking is unsuccessful, the DSP side can directly analyze the reasons for the unsuccessful docking, which can make the problem solving efficiency higher; at the same time, the whole process does not require the participation of the advertising push platform side, which can reduce The workload on the advertising push platform side.

Description

Technical field [0001] The present invention relates to the Internet field, in particular to a method and device for docking an advertisement push platform with a DSP server. Background technique [0002] DSP (Demand-Side Platform), a demand-side platform, this concept originated in Europe and the United States where online advertising was developed, and with the rapid development of the Internet and advertising industry, it quickly emerged in the field of online advertising. [0003] The advertisement push platform generally includes a front-end advertisement display device and a back-end server, which are used to display DSP advertisements to a specified user group. The display process can be as follows figure 1 As shown, first, the user triggers the ad display position in the ad display device. The user can trigger the page by refreshing the page, opening the player, etc., and then the ad display device generates an ad display request and sends the ad display request to the backe...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02H04L29/08
Inventor 阳志如
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD