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Methods and devices for filtering and hiding webpage advertisement, and methods and devices for issuing filtering and hiding rules of webpage advertisement

A filtering method and advertising technology, applied in the field of web pages, can solve the problems of consuming huge computing resources, having no common characteristics of advertising information, and failing to meet the requirements of resources required for identifying web page advertising information, so as to avoid wasting time, save computing resources, The effect of increasing speed

Inactive Publication Date: 2016-04-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, because the amount of advertisement information on the Internet is huge, and generally there is no specific common feature between various advertisement information, it takes huge computing resources to identify advertisement information in a webpage; and the terminal where the browser is located Computing resources are generally limited and cannot meet the resource requirements for identifying advertising information in web pages

Method used

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  • Methods and devices for filtering and hiding webpage advertisement, and methods and devices for issuing filtering and hiding rules of webpage advertisement
  • Methods and devices for filtering and hiding webpage advertisement, and methods and devices for issuing filtering and hiding rules of webpage advertisement
  • Methods and devices for filtering and hiding webpage advertisement, and methods and devices for issuing filtering and hiding rules of webpage advertisement

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Embodiment Construction

[0073] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0074] figure 1 It is a schematic diagram of an operating environment of a webpage advertisement filtering method and a webpage advertisement filtering rule delivery method in an embodiment. Such as figure 1 As shown, the running environment includes the terminal 100 where the browser is located, the web server 120 and the background server 140 of the browser. Wherein, the terminal 100 where the browser is located may be a desktop computer, a notebook, a personal digital assistant, a tablet computer, etc., and all devices on which a browser can be installed. In one embodiment, the operating envi...

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Abstract

Provided is a method for filtering webpage advertisements. The method comprises: obtaining a webpage logo of a to-be-opened webpage; requesting primary resources of the to-be-opened webpage from a webpage server corresponding to the webpage logo, receiving the primary resources of the to-be-opened webpage, the primary resources being returned from the webpage server; requesting an advertisement filtering rule corresponding to the webpage logo from a background server of a browser, receiving the advertisement filtering rule corresponding to the webpage logo, the advertisement filtering rule being returned from the background server; analyzing the primary resources to obtain URLs of to-be-loaded sub-resources; determining whether the URLs of to-be-loaded sub-resources are matched with the advertisement filtering rule, if yes, not requesting the sub-resources from the webpage server, if no, requesting the sub-resources from the webpage server. The above method can reduce computing resources consumed in filtering advertisements in webpage for a terminal where the browser is in. In addition, a device for filtering webpage advertisements, a method and a device for hiding webpage advertisements, a method and a device for issuing filtering rules of webpage advertisements, and a method and a device for issuing hiding rules of webpage advertisements are also provided.

Description

technical field [0001] The present invention relates to the technical field of webpages, in particular to a method and device for filtering webpage advertisements, a method and device for hiding webpage advertisements, a method and device for issuing webpage advertisement filtering rules, and a method and device for issuing webpage advertisement filtering rules, and a method and device for hiding webpage advertisements under rules method and device. Background technique [0002] With the development of Internet technology, web pages that provide various services appear on the Internet. There are many types of web pages, such as search web pages that provide search functions, news web pages that provide news information, social web pages that provide dating platforms, etc. . In addition to providing the information content that realizes the main function of the webpage, some webpages also include some advertisement information, and the advertisement information is usually th...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F9/445H04L29/06
Inventor 吕鹏元
Owner TENCENT TECH (SHENZHEN) CO LTD
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