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Individual user portraying method and system

A user and portrait technology, applied in special data processing applications, instruments, electrical and digital data processing, etc., can solve problems such as inaccurate user portraits

Inactive Publication Date: 2016-08-24
LETV CLOUD COMPUTING CO LTD
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0007] An embodiment of the present invention provides a method for individual user portraits to solve the technical problem of inaccurate user portraits in the prior art

Method used

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  • Individual user portraying method and system
  • Individual user portraying method and system
  • Individual user portraying method and system

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Embodiment Construction

[0024] In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of the embodiments of the present invention, not all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

[0025] See figure 1 , Shown is a flowchart of an individual user portrait method according to a specific embodiment of the present invention. The method includes:

[0026] Based on the tag rule library, detect user behavior to determine user attributes, including:

[0027] S101: Based on a tag rule library including tags, attributes, der...

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Abstract

An embodiment of the present invention provides an individual user portraying method. The method comprises: based on a label rule library that comprises a label, an attribute, a derivation rule between the label and the attribute, and a logic level value of the derivation rule, detecting a behavior of a user, and applying various types of labels to the user; according to the number and / or timeliness of each type of label applied to the user within a period of time, the attribute derived from the label by using the derivation rule, and the logic strength value of the derivation rule, determining a reference value of each type of attribute derived from each type of label; comparing a reference value of one type of attribute derived from one type of label with a pre-determined threshold, and determining whether it can be determined that user attributes contain the one type of attribute, and if no, determining whether the one type of attribute can be determined together with other labels corresponding to the one type of attribute; and according to a determined user attribute, completing a user portrait. The present invention further provides an individual user portraying system. Precision of user portraits can be effectively improved.

Description

Technical field [0001] The embodiments of the present invention relate to the field of user portraits, and in particular to a method and system for individual user portraits. Background technique [0002] After the Internet has gradually entered the era of big data, all consumer behaviors seem to be "visualized" in front of companies. The focus of enterprises is also beginning to focus on how to use big data to accurately provide services to users. Thus, the "user portrait" came into being. [0003] User portrait, that is, user information labeling, is to perfectly abstract a complete picture of a user after collecting and analyzing the data of the user's social attributes, living habits, behavior and other main information. User portraits provide enterprises with a sufficient information foundation, which can help enterprises quickly find accurate user groups and user needs and other broader feedback information. Among them, attributes are the dimensions required to perform use...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/00G06F16/9535
Inventor 张幼明
Owner LETV CLOUD COMPUTING CO LTD
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