Method and device for inserting video advertisement
A video advertising and advertising technology, applied in the field of video advertising, can solve problems such as affecting user experience, disturbing, and poor performance, and achieve the effect of avoiding ignoring advertisements, placing advertisements accurately, and occupying a small screen.
Inactive Publication Date: 2017-01-04
BEIJING CNLIVE CULTURE MEDIA CO LTD
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Problems solved by technology
This form of forced advertisement insertion will also be regarded as an unnecessary interruption by users. When the advertisement is inserted, some impatient users will be diverted, which will affect the user experience.
This kind of advertising method that forces users to watch is no different from traditional TV station advertisements. It does not give full play to the advantages of Internet technology, and it does not meet the characteristics of small mobile Internet screens and fragmented usage time.
In addition, this kind of advertising is difficult to be precise, and it cannot attract users' attention, and the effect is not good.
Method used
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Embodiment 1
[0089] In embodiment one, see figure 2 As shown, including step 201-:
[0090] Step 201: Acquire video data, and analyze the feature data frames of the video data.
[0091] In the first embodiment, the feature data frame is one or more video frames pre-selected in the video data.
[0092] Step 202: According to the analysis result, the feature data frame of the video data is associated with the advertisement data, and the advertisement data is stored in a preset advertisement database.
[0093] Step 203: Determine the pop-up advertisement picture and pop-up position at each feature data frame.
[0094] Wherein, the advertisement picture is a thumbnail picture of the advertisement data associated with the feature data frame, and the pop-up position is a position matching the associated advertisement data in the image of the feature data frame.
[0095] Step 204: When the characteristic data frame is played, an advertisement flies out at the pop-up position, instructing the ...
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The invention discloses a method and a device for inserting a video advertisement. The method comprises the following steps: acquiring video data, and analyzing the characteristic data frames of the video data; associating the characteristic data frames of the video data with advertisement data according to the result of analysis, wherein the advertisement data is stored in a preset advertisement database; determining an advertisement image popped up at each characteristic data frame and a pop-up position thereof, wherein the advertisement image is a thumbnail image of the advertisement data associated with the characteristic data frame, and the pop-up position is a position matching the associated advertisement data in an image of the characteristic data frame; and when each characteristic data frame is being played, flying out an advertisement in the corresponding pop-up position, and doing curvilinear motion according to a preset trajectory. According to the method, an advertisement is inserted by popping up an advertisement image in a pop-up position, the advertisement image occupies a small area of a screen and is of low interference to users, and the advertisement data is an advertisement associated with a characteristic data frame. Thus, advertisement delivery is more accurate, and the effect is more outstanding.
Description
technical field [0001] The present invention relates to the technical field of video advertisements, in particular to a method and device for inserting video advertisements. Background technique [0002] With the improvement of the performance of mobile terminal equipment and the development of 4G technology, video services based on mobile Internet are in a period of rapid development. Advertising revenue is one of the most important sources of income for Internet video sites, and this has not changed in the era of mobile Internet. All major video websites will insert video advertisements or picture advertisements of a certain duration before or even during video playback. [0003] Online video advertisement adopts advanced multimedia technology, which integrates video, audio, image, animation and text, and has more and more vivid expressive force than the animation and text of traditional online advertisement. Online video advertising grows along with the growth of online...
Claims
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IPC IPC(8): H04N21/2668H04N21/4722H04N21/44
CPCH04N21/2668H04N21/44008H04N21/4722
Inventor 孟得利
Owner BEIJING CNLIVE CULTURE MEDIA CO LTD
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