Method and device for inserting video advertisement

Abstract

The invention discloses a method and a device for inserting a video advertisement. The method comprises the following steps: acquiring video data, and analyzing the characteristic data frames of the video data; associating the characteristic data frames of the video data with advertisement data according to the result of analysis, wherein the advertisement data is stored in a preset advertisement database; determining an advertisement image popped up at each characteristic data frame and a pop-up position thereof, wherein the advertisement image is a thumbnail image of the advertisement data associated with the characteristic data frame, and the pop-up position is a position matching the associated advertisement data in an image of the characteristic data frame; and when each characteristic data frame is being played, flying out an advertisement in the corresponding pop-up position, and doing curvilinear motion according to a preset trajectory. According to the method, an advertisement is inserted by popping up an advertisement image in a pop-up position, the advertisement image occupies a small area of a screen and is of low interference to users, and the advertisement data is an advertisement associated with a characteristic data frame. Thus, advertisement delivery is more accurate, and the effect is more outstanding.

Description

technical field [0001] The present invention relates to the technical field of video advertisements, in particular to a method and device for inserting video advertisements. Background technique [0002] With the improvement of the performance of mobile terminal equipment and the development of 4G technology, video services based on mobile Internet are in a period of rapid development. Advertising revenue is one of the most important sources of income for Internet video sites, and this has not changed in the era of mobile Internet. All major video websites will insert video advertisements or picture advertisements of a certain duration before or even during video playback. [0003] Online video advertisement adopts advanced multimedia technology, which integrates video, audio, image, animation and text, and has more and more vivid expressive force than the animation and text of traditional online advertisement. Online video advertising grows along with the growth of online...

AI Technical Summary

Problems solved by technology

This form of forced advertisement insertion will also be regarded as an unnecessary interruption by users. When the advertisement is inserted, some impatient users will be diverted, which will affect the user experience.

This kind of advertising method that forces users to watch is no different from traditional TV station advertisements. It does not give full play to the advantages of Internet technology, and it does not meet the characteristics of small mobile Internet screens and fragmented usage time.

In addition, this kind of advertising is difficult to be precise, and it cannot attract users' attention, and the effect is not good.

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