Visual decision support method of offline Trade Zone design based on online trade data

Abstract

The invention relates to a visual decision support method of an offline Trade Zone design based on online trade data. The method comprises the following steps of data extraction, data cleaning, data unification, longitude and latitude conversion, data modeling, data calculation and data rendering. The advantages of the method reside in that: according to the visual decision support method of the offline Trade Zone design based on the online trade data, decisive data support is directly provided for location selection of new offline stores of the brand, and the brand is enabled to further understand the consumer groups and the degree of brand awareness of the target area so that the scientificity of location selection can be enhanced, the risk of opening the stores can be reduced and the success rate can be enhanced; besides, the consumption characteristics of the target area are enabled to be clear through the help of the online data analysis result so as to guide characteristic marketing and the offline activities of the target area.

Description

technical field [0001] The present invention relates to the technical field of online transaction data analysis and offline population geographical distribution, and in particular relates to the use of online transaction data to guide offline new store openings. Background technique [0002] In recent years, the development of my country's e-commerce has increasingly tended to integrate with online and offline interactions. The Internet and the entity are highly integrated, realizing a new situation of learning from each other, complementing each other, and developing harmoniously. Many brands are paying more and more attention to the layout of offline stores, but they often lack understanding of new areas when they open up new areas, and they do not know the brand awareness and spending power of consumers in target areas, which increases the cost of opening new stores. risk. From the perspective of brands, there is an urgent need for decision-making support data. In fact,...

AI Technical Summary

Problems solved by technology

[0008] The purpose of the present invention is to address the deficiencies in the prior art, to provide a visual decision support method based on online transaction data for offline Trade Zone design, and to use the brand's existing online transaction data to solve the problem of brand offline decision-making data vacancy For problems, we can provide brands with data support for location selection of new offline stores, so as to avoid insufficient understanding of the target area and improve the scientificity of location selection; it is also easy to combine offline data with online data to analyze the target in detail Regional consumption situation, used to guide the development of regional marketing or offline activities

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