Collection analysis method and device for WEB page data

A technology of page data collection and analysis, applied in the field of data mining and WEB data analysis, can solve the problems of lack of user feedback, no reliable basis, poor experience, etc., and achieve the effect of enhancing user experience and user stickiness

Active Publication Date: 2017-02-22
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the function settings and display layouts on the pages of these business systems are generally fixed, which will cause inconvenience for customers and poor experience
However, d

Method used

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  • Collection analysis method and device for WEB page data
  • Collection analysis method and device for WEB page data
  • Collection analysis method and device for WEB page data

Examples

Experimental program
Comparison scheme
Effect test

Example Embodiment

[0058] Example 1:

[0059] Utilize the WEB page data collection and analysis device of the present invention to help the website analyze the customer's transaction behavior, such as page access sequence, page stay time, business conversion rate, etc., and finally locate the optimization of the transaction process of related products through the model analysis results direction. processing such as Figure 4 shown:

[0060] In step S401, the client uses the financial management transaction function of the online banking through the access initiation terminal 1, and submits the access request of the WEB page to the log server 2 through the request initiation unit 105 (usually clicks on the link, button, etc. of the page to submit through JS code). The program on the page side uses the JS code to configure the access path of the log server 2, and records the access on the server side by referencing the blank picture under the log server 2.

[0061] In step S402, after receiving...

Example Embodiment

[0103] Embodiment 2:

[0104] Using the WEB page data collection and analysis device of the present invention helps the website to subdivide the customer group so as to carry out product promotion.

[0105] processing such as Figure 5 As shown, step S501-step S504 is similar to step S401-step S404 in Embodiment 1, which is not repeated here, and the subsequent steps are as follows:

[0106] Step S405, the log analysis terminal 3 extracts the formatted log data through the data receiving unit 301 and then performs data modeling. Use the following method:

[0107] a. Establish two sets according to the extracted data records: including n access page sets P={p 1 ,p 2 ,p 3 ,...,p n}, a set of m user transaction features T={t 1 ,t 2 ,t 3 ,...,t m}. Also define an n-dimensional transaction vector where t belongs to an element in the transaction set T, Represents a page p in the page set P i The relationship weight value with the transaction function t represents the...

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PUM

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Abstract

The embodiment of the invention provides a collection analysis method and device for WEB page data. The method comprises the steps of receiving an access request of a user and recording marks of visited WEB files to generate a WEB access log; conducting de-noising processing on the WEB access log to generate log data after structurization; storing the log data after structurization according to different kinds of dimensionality information to generate database log data; conducting modeling analysis on the database log data to generate an analysis result of the WEB page data. The collection analysis method and device can provide a decision-making basis for interface layout structure optimization, online service handing process design, marketing as required, channel product development and the like, the use experience and user viscosity of online users are enhanced, availability of website functions is promoted, and system development efficiency is improved.

Description

technical field [0001] The present invention relates to the field of data mining, in particular to the field of analysis of WEB data, specifically a method and device for collecting and analyzing WEB page data. Background technique [0002] This section is intended to provide a background or context for implementations of the invention that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] The rapid development of WEB has made it the largest public data source in the world. At the same time, various industries are also vigorously developing WEB-side channel business in this field, which is convenient for customers to conduct self-service online business, such as online banking and mobile phones launched by the banking industry. Banking and other businesses, various e-commerce websites launched by the retail industry, and advertising bidding platforms launched by the advertising marketing industry. [...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/958
Inventor 杨红雷戴斌马思雨
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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